Home / Knowledge / News / Information Technology / Digital Marvels debuts cloud-based fashion retail platform
Digital Marvels debuts cloud-based fashion retail platform
08
Nov '13
The Digital Marvels, Inc. announced omniTouche, the first cloud-based software platform that enables Luxury, Fashion and Retail brands to offer consumers a seamless and personalized brand experience – across all channels – before, at, and after the point of sale (in-store and online).

omniTouche is the result of 18 months of close collaboration with brands, stores and consumers. It addresses their pain points and needs and incorporates expertise from Luxury, Fashion and Retail leaders as well as extensive R&D in human technology interactions.

The omnichannel experience with the human touch. A disruptive innovation.

"Many people are trying to scale the omnichannel experience almost entirely through algorithms, device tracking and (sometimes) by stepping on people's privacy," says CEO David Pascual.

"We've taken a simpler route, one that reflects the way people naturally sell and buy and considers sales motivations, shopping behaviors and consumer needs. Our platform scales the omnichannel experience with the human touch, empowering brands, stores and consumers."

David Pascual continues, "Some might say we bring brick & mortar back. In reality, the in-store shopping experience was never gone – but consumers couldn't take it with them – they couldn't switch seamlessly between channels.  With our platform, they can – anywhere, anytime."

-For brands: A scalable way to provide an immersive, superior customer experience regardless of channel.

-For consumers:  A high-touch, consistent brand experience in-store, on the street and at home – where purchase decisions happen. Consumers shop on their own terms, anywhere, anytime and in any store with the human touch.

-For distribution: Real-time access to brand content; smart inventory on-demand; seamless integration of brick & mortar and e-commerce, and streamlined fulfillment and replenishment.

Deep Luxury, Fashion and Retail Expertise

The Digital Marvels expands its leadership team: Gilles Rousseau, Chief Sales Officer, held senior brand management roles at LVMH, Van Cleef & Arpels and Christie's, and was part of TripleHop Technologies' management team (acquired by Oracle).  Pratiksha Patel, Head of Operations, brings over 15 years in fashion, beauty and consulting.  She was part of Gilt's management team and has held key roles at L'Oreal and McKinsey. 

The Digital Marvels has an extensive list of individual investors from Luxury, Fashion and Retail. Investors and advisors include current and former owners / founders and C-level executives from: LVMH, Gucci, Ralph Lauren, Burberry, The Swatch Group, DFS Galleria, Alexander McQueen, Harvey Nichols, Kellwood Company, AllSaints Spitalfields, VF Corp, Abercrombie & Fitch, Steven Alan, Lucky Brand Jeans, Liz Claiborne and Juicy Couture.

Leading the Omnichannel Experience

Already launched with some of the world's leading brands, The Digital Marvels has been engaged to deploy its platform to over 2,500 stores in the coming months.

Touche: There's nothing like shopping with the human touch.

The Digital Marvels offers an equivalent omnichannel consumer experience via Touche, released in beta by invitation only.  With Touche, you can:

-Step in and connect with any store or brand.

-Share your shopping experience and shopping contacts with friends.

-Access and enjoy the brand experience anywhere, anytime, from any device.

The Digital Marvels is a cloud-based software platform headquartered in New York City with European offices in Barcelona.

 

Digital Marvels


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Urmil Arya

Sushila International, a well established textile organisation established ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search