Home / Knowledge / News / Information Technology / Digital Marvels debuts cloud-based fashion retail platform
Digital Marvels debuts cloud-based fashion retail platform
08
Nov '13
The Digital Marvels, Inc. announced omniTouche, the first cloud-based software platform that enables Luxury, Fashion and Retail brands to offer consumers a seamless and personalized brand experience – across all channels – before, at, and after the point of sale (in-store and online).

omniTouche is the result of 18 months of close collaboration with brands, stores and consumers. It addresses their pain points and needs and incorporates expertise from Luxury, Fashion and Retail leaders as well as extensive R&D in human technology interactions.

The omnichannel experience with the human touch. A disruptive innovation.

"Many people are trying to scale the omnichannel experience almost entirely through algorithms, device tracking and (sometimes) by stepping on people's privacy," says CEO David Pascual.

"We've taken a simpler route, one that reflects the way people naturally sell and buy and considers sales motivations, shopping behaviors and consumer needs. Our platform scales the omnichannel experience with the human touch, empowering brands, stores and consumers."

David Pascual continues, "Some might say we bring brick & mortar back. In reality, the in-store shopping experience was never gone – but consumers couldn't take it with them – they couldn't switch seamlessly between channels.  With our platform, they can – anywhere, anytime."

-For brands: A scalable way to provide an immersive, superior customer experience regardless of channel.

-For consumers:  A high-touch, consistent brand experience in-store, on the street and at home – where purchase decisions happen. Consumers shop on their own terms, anywhere, anytime and in any store with the human touch.

-For distribution: Real-time access to brand content; smart inventory on-demand; seamless integration of brick & mortar and e-commerce, and streamlined fulfillment and replenishment.

Deep Luxury, Fashion and Retail Expertise

The Digital Marvels expands its leadership team: Gilles Rousseau, Chief Sales Officer, held senior brand management roles at LVMH, Van Cleef & Arpels and Christie's, and was part of TripleHop Technologies' management team (acquired by Oracle).  Pratiksha Patel, Head of Operations, brings over 15 years in fashion, beauty and consulting.  She was part of Gilt's management team and has held key roles at L'Oreal and McKinsey. 

The Digital Marvels has an extensive list of individual investors from Luxury, Fashion and Retail. Investors and advisors include current and former owners / founders and C-level executives from: LVMH, Gucci, Ralph Lauren, Burberry, The Swatch Group, DFS Galleria, Alexander McQueen, Harvey Nichols, Kellwood Company, AllSaints Spitalfields, VF Corp, Abercrombie & Fitch, Steven Alan, Lucky Brand Jeans, Liz Claiborne and Juicy Couture.

Leading the Omnichannel Experience

Already launched with some of the world's leading brands, The Digital Marvels has been engaged to deploy its platform to over 2,500 stores in the coming months.

Touche: There's nothing like shopping with the human touch.

The Digital Marvels offers an equivalent omnichannel consumer experience via Touche, released in beta by invitation only.  With Touche, you can:

-Step in and connect with any store or brand.

-Share your shopping experience and shopping contacts with friends.

-Access and enjoy the brand experience anywhere, anytime, from any device.

The Digital Marvels is a cloud-based software platform headquartered in New York City with European offices in Barcelona.

 

Digital Marvels

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search