Home / Knowledge / News / Information Technology / PivotLink expands marketing intelligence retail tool
PivotLink expands marketing intelligence retail tool
26
Nov '13
PivotLink, the leading provider of retail marketing intelligence and analytic applications, introduced its Customer Performance Dashboard for PivotLink Customer PerformanceMETRIX (CPM). 
 
This latest CPM release expands PivotLink's suite of best practice analytic dashboards and reports, giving marketers a "bottom-line" set of metrics that define the ultimate measure of marketing spend effectiveness.
 
PivotLink's Customer Performance Dashboard gives marketers an instant view into how their new, potential, loyal, and inactive customer groups are changing over time. Marketers can instantly compare time periods to understand changes in customer count, purchase frequency, average spend and total spend.
 
"Our customers want key marketing metrics that are universally understood and can be shared at any level of the organization," said Joe Dalton, chief product and marketing officer, PivotLink. "Our new dashboard is designed to do exactly that."
In a briefing with Ventana Research, PivotLink executives described CPM momentum with retailers in apparel, sporting goods, home décor and other segments.
 
"The need to optimize marketing spend based on analytics is significant for retailers in apparel, sporting goods, home décor, and other segments who need to be as smart as possible in their efforts," said Mark Smith, CEO & chief research officer at Ventana Research, "PivotLink makes sophisticated spend optimization analytics easily accessible to marketing teams who are looking to work together and not just analyze the past. Instead, it enables teams to determine the actions that matter the most, helps optimize spend on what's working, and reduce spend on what's not."
 

PivotLink


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Top executives
Textile & apparel bodies

The decision is transformational

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search