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Aurora Fashions chooses Board for business analytics
26
Nov '13
Oasis, Coast and Warehouse – all owned by holding company Aurora Fashions plus Karen Millen – have chosen BOARD as their strategic Business Intelligence solution to provide real time improved visability across the business and provide the business with self-service analytical information and next generation Reporting, Analysis, Dashboard, KPI and Visualisation. BOARD have already enabled over 2,500 companies improve their business performance by making better decisions.
 
“With BOARD, Aurora will be able to quickly create interactive and customised corporate reports, without the need for any programming, enabling more intuative data visualisation and interaction.”
 
The Brands were looking for a flexible, easy to use, integrated solution which would ensure improved visibility across the business. This implemetation forms part of a wider systems replacement and upgrade programme including the implemenetation of Merret, a Retail Assist supply chain product.
 
Anne Sinclair, Strategy Director with Aurora, said “With BOARD, Aurora will be able to quickly create interactive and customised corporate reports, without the need for any programming, enabling more intuative data visualisation and interaction.” Furthermore, BOARD’s ability to integrate data from disprate sources creates a self-service analysis environment which promotes ease of use and allows all users to easily drill down, drill through, slice and dice, rank, sort, and forecast to gain greater insight into trends, causes, and effects.
 
Anne Sinclair also added that the environment offers Aurora future scope to also manage other areas of the business within one single product.

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