Home / Knowledge / News / Information Technology / Lectra adds Pelegry as Marketing Director (France)
Lectra adds Pelegry as Marketing Director (France)
29
Nov '13
Véronique Pelegry
Véronique Pelegry
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles, and composite materials—is pleased to announce the appointment of Véronique Larrieu-Pelegry as marketing director for France.

She rejoins Lectra after having created and developed its communications department between 1987 and 2000.

Véronique Larrieu-Pelegry’s objective is to promote Lectra in France, especially in the fashion, automotive, furniture and aeronautical industries.

“Lectra is a French company, which was established in Bordeaux 40 years ago, and has been world leader since 2000. Our production site and our R&D hub, located at Bordeaux-Cestas, form the basis of our DNA,” said Daniel Harari, Lectra CEO.

“One of the special features of the French market is that it presents a wide array of company types, from ultra-specialized subcontractors to large international luxury groups, as well as export-oriented SMEs. Our role is to work alongside all these players throughout their development, obviously in France, but also internationally,” commented Véronique Larrieu-Pelegry.

“As well as providing them with innovative technology solutions, Lectra is a change management partner. My experience and my knowledge of the industries Lectra works with will allow me to establish differentiated approach strategies in order to better serve our customers in all their diversity.”

“Through the 3D virtual prototyping and PLM solutions developed by Lectra, French fashion companies can preserve and develop their competitive advantage. In the cutting room, the embedded intelligence of the Vector and Versalis solutions for fabric and leather is at the heart of their manufacturing process,” said Daniel Harari. “These innovations create value for our customers by providing them with the answers to the challenges they face in their industries.”

“Moreover, to ensure the highest possible adoption of these state-of-the-art technologies, we are continuing to develop our relationships with fashion schools as well as leading French educational institutions. As a world leader, Lectra prepares the future of the industry by getting involved in the training of future fashion professionals,” added Véronique Larrieu-Pelegry.

“The thirteen years I have spent in two very different professional spheres have allowed me to put together professional experience that I am now particularly happy to channel towards the success of Lectra, where I have found the same values and vision that made it stand out when I left.”

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets.

Lectra


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search