The new arrangement will bring Mipso’s proprietary FiT technology into U.S. Polo Assn’s online shopping website, allowing their consumers to virtually 'try on' potential purchases, reducing returns, increasing sales and improving the online shopping experience.
"U.S. Polo Assn. has always been committed to bringing quality and value to the consumer, and Mipso’s willingness to allow us to collaborate in customizing their technology meant we could preserve the integrity of the U.S. Polo Assn. brand, while significantly adding to our consumer offering, said Matt Debnar, of the U.S. Polo Assn brand/ JRA Trademark Co., a Div. of Jordache.
“Mipso is the perfect fit for helping U.S. Polo Assn. Brand, to recreate the in-store experience for our shoppers online, making online shopping more enjoyable, and enabling our customers to buy more confidently and effectively.”
FiT enables online shoppers to find their perfect size for each and every garment available online. Based on advanced algorithms that match each shopper’s personal measurements with the digital specifications of each garment, FiT finds the best “size match” for each consumer, helping retailers increase their online conversions and decrease their returns.
In a recent trial, Mipso's technology increased basket size by 52%, while dropping returns by 64%, as against the industry standard. Their presence in the U.S. Polo Assn. site will help the brand increase sales, reduce returns and above all, give consumers the same feeling of care and attention that they would get in U.S. Polo Assn’s Times Square retail store.
“Though eCommerce is booming, the inability to guarantee the right fit has largely left online fashion sales behind," said Igal Chemerinski, Vice President of Sales of Mipso. “This latest arrangement is testament to the accuracy of Mipso’s technology and the value we can offer to online retailers who are looking to improve engagement with their customers online, and sell as effectively on the web as off.”
Mipso offers a white label technology that dramatically improves online shopping without infringing on brand integrity. The technology can be easily implemented and scaled, and is completely flexible, allowing brands and retailers to adapt and adjust the solution exactly according to their specific needs.
Launched in 2010, Mipso plans to expand their offering in the near future with unique algorithms that can recommend different styles, colors and outfits depending on a consumer's personal tastes and characteristics. With offices in London, Israel, New York, Spain, France, Italy and South Korea, Mipso has the kind of global reach necessary for a company that bridges the fashion and technology worlds.
Mipso is revolutionizing the online apparel industry by bringing all the best elements of being in the store to the online shopping experience. Their advanced, algorithmic technology provides a comprehensive size prediction solution that solves the sizing issue which is holding back the online apparel industry, increasing sales and decreasing profit-crippling returns.
Textiles | On 25th May 2017
Huntsman Corporation and Clariant have announced that their boards of ...
Apparel/Garments | On 25th May 2017
The American Apparel & Footwear Association (AAFA) has reinforced its ...
Apparel/Garments | On 25th May 2017
European cities were the preferred new destination for international...
Studio Priyanka Rajiv
‘To reinvent the age-old tradition of embroidery to suit demographics and...
‘New vendor is welcome if he offers cost, quality and timely delivery’
‘There is huge demand in the Indian lingerie market for non-wired styles.’
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
"You have to truly understand what your client wants, know her needs, what ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
She grew up in the walled city of Old Delhi, completed her studies, and...
Information Technology | On 18th May 2017