Home / Knowledge / News / Information Technology / Euclid unveils data on consumer traffic in Dec
Euclid unveils data on consumer traffic in Dec
04
Jan '14
Euclid, the leader of in-store retail analytics, measured data on nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming to the mall and consumer confidence rebounded to a five month high. 
 
Average visit durations remained shorter than last year for yet another month, but engagement appeared to turn the corner from recent lows as shoppers were determined to complete holiday purchases in the shortened shopping window.
 
Euclid traffic index increased 9% year-over-year
Traffic in December increased 4.0% compared to the previous month and 8.6% compared to the same month last year. Shopping visits continued to grow in December despite headwinds from weather in certain parts of the country, driven by a heavily promotional season. Despite a sluggish start to the month, shoppers left a lot of holiday shopping for the week before Christmas, and traffic picked up significantly. Traffic remained robust after holiday, as shoppers looked to take advantage of even more attractive inventory-driven discounts.
 
Window conversion increased 140 basis points to 8.9% 
Window conversion in December, defined as the number of shoppers who enter a store as a percentage of the total foot traffic, rose to 8.9% from 7.5% last year and 8.8% in November 2013. Value-conscious shoppers were deliberate with their trips to brick-and-mortar locations and continued aggressive promotions from retailers successfully won them over. As a result, window conversion reached another high for the year.
 
Bounce rate increased 40 basis points year-over-year
The percentage of shoppers who entered a store but left within five minutes ("bounce rate") was 10.3% in December 2013, up from 9.9% in December 2012, but an improvement from the year’s high of 11.7% last month. Shoppers began to show signs of increased interest in browsing through merchandise with the plethora of store-wide deals at brick-and-mortar retailers, especially during the days after Christmas. 
 
Visit duration down 130 basis points year-over-year
Shopping session duration, defined as the mean time from store entry to store exit, was 22.2 minutes in December, a decline from 22.5 minutes last year, but the longest average duration measured since August. Depressed average shopping durations were seen during the first half of the month, but this trend reversed itself as shoppers crammed a significant portion of their holiday shopping into the week before Christmas and became much more intent upon reaching a purchase.   
 
 


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search