Home / Knowledge / News / Information Technology / Verifone helps optimum use of omnichannels at Deckers
Verifone helps optimum use of omnichannels at Deckers
Jan '14
VeriFone Systems, Inc., announced that Deckers Outdoors Corporation has implemented VeriFone mobile retailing hardware and software to fulfill its omni-channel initiative at 40 UGG Australia brand store locations. The solution enables store associates to accept payments from the sales floor and sell out of stock products available online through its integration with an ecommerce platform from Demandware.

The VeriFone GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle, enabling sales associates to better engage consumers, fulfill their requirements and complete transactions with full end to end credit card security. The solution’s seamless integration with the Demandware ecommerce platform enables store associates to also sell out of stock products in the aisle that are available on the store’s website.

“We are not a technology company, but we need to utilize technology to enhance the customer’s engagement with the UGG brand. Our implementation of GlobalBay, which we call Infinite UGG, enables our associates to have a deeper, more meaningful interaction with customers while fulfilling their demands for products—anywhere, anytime—in a seamless, secure and elegant manner,” said Gerard Marceda, vice president of North America Retail for Deckers. “Customers are delighted, and that’s our ultimate goal.”

The VeriFone solution delivers an omni-channel experience that is PCI compliant and satisfies consumer demands to keep credit card information safe from theft. The solution includes the PAYware Mobile secure payment sled, which enables payment acceptance through the iPad mini, and VeriShield Protect for end-to-end encryption. It is configurable by Deckers and offers deployment speed and flexibility.

“With VeriFone GlobalBay Retailing, sales associates not only have an opportunity to ‘save the sale,’ but to also leverage mobile technology to provide product details, images and relevant information anywhere in the store,” said Jeff Wakefield, vice president of Business Development and Strategic Initiatives for VeriFone.

In addition to enhanced sales capabilities and customer experience, the VeriFone GlobalBay solution also provides Deckers with a channel it can use to remotely provide employees with training videos and other types of informational content in real time.


Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search