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Urban Outfitters picks TXT retail planning solution
Jan '14
Innovative specialty retailer, Urban Outfitters, Inc. has just selected TXT MAPLE LAKE to support end- to-end retail planning across regions, brands and channels, from strategy through assortment execution. Urban Outfitters Inc. sells women's and men's clothing, accessories and home furnishings in nearly 500 stores, e-commerce and wholesale channels under the Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN brands globally.

Calvin Hollinger, Chief Administrative Officer of Urban Outfitters, Inc. said: "The rapid international and multichannel growth we are experiencing creates new levels of complexity from a planning and assortment standpoint. We need a solution to help us accurately plan inventory across our many product categories, channels and growing international business, then translate that demand into effective buying, merchandise and assortment plans. TXT can provide those capabilities within one integrated solution."

TXT Integrated Retail Planning will help Urban Outfitters, Inc. manage the whole spectrum of their retail planning processes: Strategic, Merchandise Planning, Store Grading, Open to Buy (OTB) and Assortment Planning both pre-season and in-season. Planning teams will create and manage their planning processes and OTB across the brands and channels at various levels as required within each brand. Next they will use this information to suggest the framework of an Assortment Plan for the buyers. Buyers will be able to design the best assortments to drive sales and customer satisfaction.

Commenting on the benefits of the solution, Denise Albright, Chief Operating Officer at Anthropologie North America said - "In addition to its advanced planning and analytic capabilities, we found TXT's collaborative, easy-to-use interface to be remarkably supportive of omni-channel decision-making on a global scale."

"We're delighted to begin working with Urban Outfitters," says Curtis Popovich, Director of Sales North America at TXT. "Urban is not only one of the 'hottest brands' but also an industry leader with a great vision for integrated retail planning. TXT's commitment to Urban is fully aligned with TXT's North American expansion strategy which is progressing as planned."

About Urban Outfitters

Urban Outfitters, Inc. is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches through 225 Urban Outfitters stores in the United States, Canada, and Europe, catalogs and websites; 185 Anthropologie stores in the United States, Canada and Europe, catalogs and websites; Free People wholesale, which sells its product to approximately 1,400 specialty stores and select department stores, 86 Free People stores in the United States and Canada, catalogs and websites; 2 BHLDN stores and a website and 2 Terrain garden centers and a website.


TXT MAPLE LAKE is a leading provider of integrated and collaborative planning solutions for the retail and fashion sectors. Its proven expertise in merchandise and assortment planning, allocation, product lifecycle management (PLM), demand forecasting & replenishment contribute to maximizing sales and profitability for retailers and fashion brands worldwide.


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