Home / Knowledge / News / Information Technology / Shoppers battle weather to take advantage of deals
Shoppers battle weather to take advantage of deals
Feb '14
Euclid, the leader of in-store retail analytics, measured data on nearly 25 million domestic shopping sessions during January, revealing that shoppers remained quite active in January despite the effects of bad winter weather across much of the country. 
Shopper traffic and window conversion showed improvement over last year for another month in a row as shoppers looked to capitalize on a very promotional January. 
Average visit durations rebounded to five-month highs as shoppers returned to healthier browsing behavior after the rushed holiday season. Despite some of the expected headwinds, we believe that these metrics illustrate a positive outlook for retailers' comp store sales during the month.
Euclid Traffic Index
Traffic in January decreased 17.6% compared to the previous month, but increased 1.4% compared to the same month last year. Shopping visits grew despite harsh winter storms across much of the country this year. 
Shoppers appeared intent to take advantage of less crowded malls after the holidays and compelling end-of-season deals in January. Traffic was particularly benefited from strong weekends at the beginning of the month and around the Martin Luther King holiday.
Window Conversion
Window conversion in January, defined as the number of shoppers who enter a store as a percentage of the total foot traffic, rose to 8.4% from 7.3% last year. This was a slight decline from the 8.9% seen in December 2013. 
The trend of highly aggressive promotions continued in January and once again appeared to positively impact window conversion as value-conscious shoppers were more successfully attracted into the store than last year. Window conversion remains close to its high for the last twelve months. 
Bounce Rate
The percentage of shoppers who entered a store but left within five minutes ("bounce rate") was 10.7% in January 2014, up from 10.3% experienced in both the previous month and January of last year. 

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search