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Innerwear brand Yamamay picks TXT PLM solution
Feb '14
Yamamay, the leading Italian retailer brand in underwear and swimsuits, with over 700 franchised stores, of which 500 in Italy, has successfully implemented the Product Lifecycle Management (PLM) solution by TXT in order to optimise its design and product development processes.

The tie-up between TXT and Yamamay stems from the need to rationalise the design process of new styles: from collection design to the creation of prototypes, from sample checks to the final manufacturing stage by selected subcontractors. The quality of products and process efficiency, including the management of a wide network of suppliers, are the cornerstones for the company, which is in the midst of steady growth. Yamamay presently operates through its headquarters in Italy and branches in Germany, Spain and China.

The dynamism of the international market as well as the management of increasingly wider supply chains require businesses in the field of fashion and apparel to put a higher focus on Product Lifecycle Management solutions. Thanks to the adoption of the PLM software by TXT, Yamamay has been able to overcome the typical constraints of a non-centralised management of information, such as time spent on data organisation and consolidation, as well as the complexity connected to code standardisation among different functions.

Today, the PLM solution by TXT supports Yamamay in the management of all collection-related information: data and images. Through the adoption of the TXT solution, all the resources involved, including foreign branches, can use a single repository which can be accessed anywhere. This results in reduced product development times.

Thanks to the integrated workflow management system, workflows are optimized and punctually monitored at each step.

Stefano Piantanida, Software Development Manager at Yamamay, explains that TXT was chosen for its perfect fit with the functional requirements of Yamamay’s business needs, as well as for TXT’s consolidated experience in the Fashion and Retail industry. “Thanks to the simple and intuitive interface of the solution, the activity of the 85 users involved is facilitated across different regions,” adds Piantanida.

“The apparel, and the underwear business in particular, is complex for its strong focus on quality, product variety and market dynamism which call for rapid innovation and great process agility,” states Simone Pozzi, VP Sales & Marketing at TXT. “We are very proud to collaborate with a sector leader such as Yamamay. Yamamay's international growth has been a strong driver in regard to further developing the theme of collaboration between functions and with supply chain partners.”

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