Famous for inventing the first waterproof fabric and designing the trench coat, luxury clothing brand Aquascutum changed their business systems after they were sold by the Jaeger Group. The retailer has selected Eurostop for retail management and EPOS for its six standalone stores, its concessions in John Lewis and House of Fraser, and for managing stock for its online store.
Bob Gurney, IT Consultant at Aquascutum says; “We needed an off-the-shelf package that we could implement quickly and easily and that would integrate with our STYLEman product development and wholesale system. Eurostop has a good reputation within the market and were able to provide us with a system that matched our immediate requirements and had the ability to support future growth.”
The Eurostop retail systems are integrated with both the STYLEman wholesale management system and the retailer’s e-commerce system. This ensures that Aquascutum can manage all their business processes for the different channels within Eurostop. The live sales and stocks give accurate visibility of branch performance and Merchandisers can quickly react to market trends.
Aquascutum will also be using Eurostop eCubes data mining and reporting facility. The e-cubes are a reporting tool that will allow the Head Office team at Aquascutum to slice and dice the data to compile bespoke reports including WSSI.
Phillip Moylan, Sales & Marketing Manager at Eurostop said; “We are delighted to have such a prestigious and well loved brand as Aquascutum using the Eurostop software. We strive to ensure that our system is quick to deploy and easy to use, enabling new shops to be up and trading fast. This is a key consideration as Aquascutum have opened a new store on Great Marlborough Street and are looking for other store locations to expand their retail presence in the near future.”
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