Capillary helps Colorplus bag Asia Retail Congress Award

13 Mar '14

4 min read

Registered customers do not earn any points on their spending even if they take up the brand on the campaign offers. ColorPlus closely monitors customer’s response to the promotional messaging, and makes high spenders hard-to-refuse offers to join Spectrum and be rewarded with bonus points on signing up.

The idea is to increase customer engagement in phases. So far ColorPlus has more than 60,000 registered customers, all of whom it sees as potential loyalists. Having a prospective enrolee base numbering more than half of its existing member base in the pipeline, is a huge achievement for this iconic brand which attracts discerning customers with an eye for detail and top notch craftsmanship.

Widening the customer base receiving offers is a double-edged marketing tactic. On the one hand, it marks the first step in building loyalty. On the other hand, it has helped ColorPlus better its campaign response rate in comparison with other players in the industry.

You’ve got to please customers to build loyalty, and you’ve got to please loyal customers to lower customer churn. ColorPlus is doing both very well. Gradually, this futuristic brand is colouring its customers with its many-hued Spectrum.

About ColorPlus

Launched in 1993, ColorPlus has created a niche in the ready to wear market in India by pioneering smart casual clothing for men and changed the way he dressed. It has created cotton and linen based clothing that is elegant as well as comfortable, and epitomizes the very ethics of contemporary values at the work-place. ColorPlus’s remarkable success with smart casuals opened up a whole new market segment.

About Capillary Technologies

Capillary Technologies, Inc. is a leading provider of cloud-based software solutions that helps retailers to engage intelligently with customers through in-store, mobile, social media and e-mail channels. Capillary’s platform powers end-to-end customer engagement, clienteling, loyalty and social CRM for more than 150 major brands across 10,000 retail locations, bringing instant shopper gratification to over 75 million consumers across the United States, United Kingdom, Middle East, South Africa and the Asia-Pacific region.

Capillary Technologies

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