Home / Knowledge / News / Information Technology / FashionAndYou picks Akamai's web experience solution
FashionAndYou picks Akamai's web experience solution
14
Apr '14
Akamai Technologies, Inc., the leading provider of cloud services for delivering, optimizing and securing online content and business applications announced that FashionAndYou.com has selected Akamai’s Web Experience Solutions and Kona Web Application Firewall technology to enhance the consumer experience on its website. 
 
Post the implementation of the solution, the fashion portal has seen a reduction in site download rate from 8.5 seconds to 5.35 seconds, with a 37% improvement in page load time resulting in improved site performance and leading to increased sales conversion.
 
Akamai’s solution has also helped FashionAndYou.com offload 80% of its static content, thus ensuring faster download of images on the website. Akamai’s Web Application Firewall service has enabled the portal to further enhance web security and block malicious content and other potential online threats.  
 
“Today’s consumers expect their Web experience to be quick and uninterrupted, which is the most important factor for the success of any eCommerce site. This is especially true with FashionAndYou as every sale on our site depends on how fast and secure a customer is able to make a purchase. With the help of Akamai’s solutions, we have been able to ensure a fast, secure and consistent user experience at all times, leading to higher customer satisfaction and subsequently sales.” said Aasheesh Mediratta, CEO, FashionAndYou.com.
 
The fashion portal chose to expand its business relationship with Akamai because of the technology and innovative approach that matches FashionAndYou.com’s business growth trajectory.
 
“In today’s environment e-retailers are constantly challenged in retaining customers on their websites. The key to a successful online business is attracting the promising buyers and ensuring that they have a smooth, reliable and quick experience across all devices. For FashionAndYou.com, we have been able to help the company successfully address these issues as well as enable the portal to deliver an enhanced, reliable user experience.” said Sidharth Malik, Managing Director and Vice President, India, Akamai Technologies.
 
About FashionAndYou.com
Fashionandyou.com is India’s most loved online shopping club and a venture of the Smile Group. The fashion portal gives its members access to the best international, hi-fashion, lifestyle brands and designer labels at very attractive sale prices as well as multiple options for fragrances, cosmetics, home décor and lifestyle products.
 
About Akamai
Akamai is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company's solutions is the Akamai Intelligent Platform providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud.
 
 

Akamai Technologies


Must ReadView All

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Vietnam’s textile & garment exports cross $26 bn till Nov

Textiles | On 18th Dec 2017

Vietnam’s textile & garment exports cross $26 bn till Nov

Vietnam earned $26.844 billion from textile and garment exports in...

Rotex Fabrics grows production with Bruckner stenters

Textiles | On 18th Dec 2017

Rotex Fabrics grows production with Bruckner stenters

The South African company, Rotex Fabrics, which is a knitter, dyer,...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search