Home / Knowledge / News / Information Technology / FashionAndYou picks Akamai's web experience solution
FashionAndYou picks Akamai's web experience solution
14
Apr '14
Akamai Technologies, Inc., the leading provider of cloud services for delivering, optimizing and securing online content and business applications announced that FashionAndYou.com has selected Akamai’s Web Experience Solutions and Kona Web Application Firewall technology to enhance the consumer experience on its website. 
 
Post the implementation of the solution, the fashion portal has seen a reduction in site download rate from 8.5 seconds to 5.35 seconds, with a 37% improvement in page load time resulting in improved site performance and leading to increased sales conversion.
 
Akamai’s solution has also helped FashionAndYou.com offload 80% of its static content, thus ensuring faster download of images on the website. Akamai’s Web Application Firewall service has enabled the portal to further enhance web security and block malicious content and other potential online threats.  
 
“Today’s consumers expect their Web experience to be quick and uninterrupted, which is the most important factor for the success of any eCommerce site. This is especially true with FashionAndYou as every sale on our site depends on how fast and secure a customer is able to make a purchase. With the help of Akamai’s solutions, we have been able to ensure a fast, secure and consistent user experience at all times, leading to higher customer satisfaction and subsequently sales.” said Aasheesh Mediratta, CEO, FashionAndYou.com.
 
The fashion portal chose to expand its business relationship with Akamai because of the technology and innovative approach that matches FashionAndYou.com’s business growth trajectory.
 
“In today’s environment e-retailers are constantly challenged in retaining customers on their websites. The key to a successful online business is attracting the promising buyers and ensuring that they have a smooth, reliable and quick experience across all devices. For FashionAndYou.com, we have been able to help the company successfully address these issues as well as enable the portal to deliver an enhanced, reliable user experience.” said Sidharth Malik, Managing Director and Vice President, India, Akamai Technologies.
 
About FashionAndYou.com
Fashionandyou.com is India’s most loved online shopping club and a venture of the Smile Group. The fashion portal gives its members access to the best international, hi-fashion, lifestyle brands and designer labels at very attractive sale prices as well as multiple options for fragrances, cosmetics, home décor and lifestyle products.
 
About Akamai
Akamai is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company's solutions is the Akamai Intelligent Platform providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud.
 
 

Akamai Technologies

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search