Qubell software helps online retailers reduce cycle time

28 Apr '14

4 min read

Qubell, an innovator in automated application deployment and configuration management for web-scale applications, and Grid Dynamics, the leading provider of scalable eCommerce technology solutions, announced the launch of the Agile Software Factory (ASF) program for Oracle ATG customers.

The joint offering aims to help online retailers reduce the cycle time for developing, testing and deploying new features from months to days. Powered by Qubell and operated by Grid Dynamics, the Agile Software Factory for ATG gives retailers a competitive edge by providing a managed infrastructure to rapidly deploy ATG environments on-demand, automatically update and test the latest changes and continuously deploy new changes to production in short iterations.

Daily software releases are the new business imperative for retailers

For retail companies that increasingly serve consumers online, business agility has become a top strategic priority. Using technology to connect to consumers, enable personalization, manage global product delivery and operate myriads of digital services across all channels is quickly becoming essential for every retailer. All this requires a lot of new software, continuous innovation and extensive experimentation.

The key to reducing cycle times and achieving agility is to shift from infrequent “macro-releases” to a continuous stream of “micro-releases” that bring small improvements, experiments and bug fixes into the hands of the customers on a weekly, daily or even hourly basis.

The annual technology upgrade before Christmas Holidays is a thing of the past. The best web companies, including Amazon, Google and Facebook, are able to push thousands of changes to their massive production infrastructures every day. Amazon’s published average time between upgrades is close to 10 seconds. Traditional retailers have to accelerate their pace of innovation to compete.

Agile Software Factory (ASF) for Oracle ATG Platform

Qubell and Grid Dynamics are both pioneers of continuous delivery and release automation with track records of successful, large-scale deployments in eCommerce accounts. The two companies have joined forces to create an integrated technology and services offering aimed at helping enterprises that run on Oracle ATG become more agile.

At the heart of the solution is Qubell’s automation platform, which allows online retailers to achieve Amazon-like agility with their current technology, infrastructure and people.

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