Home / Knowledge / News / Information Technology / Mitchells named '2014 Top Innovator' by Apparel Magazine
Mitchells named '2014 Top Innovator' by Apparel Magazine
May '14
ThoughtWorks Retail announced that Mitchells Family of Stores has been named a 2014 Top Innovator by Apparel Magazine. Mitchells was selected for its highly personalized customer engagement platform that supports its unabashed pursuit of shopper intimacy, a cornerstone of its operations from its very first store. Mitchells has quickly transitioned to a “responsive organization” by leveraging rapid experimentation as it incorporates a continuous feedback development process.
Instead of taking the traditional approach to customer engagement, Mitchells partnered with ThoughtWorks to develop a technology platform that enables true 1:1 interactions. Mitchells’ sales associates now curate individual style recommendations with personalized communications for their clients, using key product characteristics such as designer, size and inventory details, combined with robust customer information on preferences and purchase history. 
This level of individualized collaboration gives Mitchells’ shoppers exactly what they want. As a result, overall store traffic has increased, an enviable feat given the intense competition from many luxury department stores.
“The Mitchells name has always been synonymous with legendary customer service, and in partnering with ThoughtWorks we knew we’d only strengthen that tradition,” said Russ Mitchell, Co-President, Mitchells Family of Stores. “With the ThoughtWorks implementations, we’re able to see and experience innovative ideas on a weekly basis, allowing us to make real-time strategy decisions based on our dynamic business needs and direction.”
“Mitchells is a leader as an independent luxury chain, and they have fostered a culture of continuous innovation that ThoughtWorks greatly admires,” said Robin Copland, Vice President of Retail, Americas, ThoughtWorks.
“We wanted to bring Mitchells and their shoppers the next generation of customer engagement experiences using a unique platform for digital collaboration between sales associates and their clients.”
Apparel Magazine’s annual Top Innovator award recognizes apparel retailers, brands and manufacturers who have deployed new technology in unique ways to improve their business.

ThoughtWorks Retail

Must ReadView All

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Textiles | On 24th Oct 2016

ACIMIT shows sustainable technologies at ITMA Asia

ACIMIT, the Association of Italian Textile Machinery Manufacturers,...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search