Home / Knowledge / News / Information Technology / Mitchells named '2014 Top Innovator' by Apparel Magazine
Mitchells named '2014 Top Innovator' by Apparel Magazine
01
May '14
ThoughtWorks Retail announced that Mitchells Family of Stores has been named a 2014 Top Innovator by Apparel Magazine. Mitchells was selected for its highly personalized customer engagement platform that supports its unabashed pursuit of shopper intimacy, a cornerstone of its operations from its very first store. Mitchells has quickly transitioned to a “responsive organization” by leveraging rapid experimentation as it incorporates a continuous feedback development process.
 
Instead of taking the traditional approach to customer engagement, Mitchells partnered with ThoughtWorks to develop a technology platform that enables true 1:1 interactions. Mitchells’ sales associates now curate individual style recommendations with personalized communications for their clients, using key product characteristics such as designer, size and inventory details, combined with robust customer information on preferences and purchase history. 
 
This level of individualized collaboration gives Mitchells’ shoppers exactly what they want. As a result, overall store traffic has increased, an enviable feat given the intense competition from many luxury department stores.
 
“The Mitchells name has always been synonymous with legendary customer service, and in partnering with ThoughtWorks we knew we’d only strengthen that tradition,” said Russ Mitchell, Co-President, Mitchells Family of Stores. “With the ThoughtWorks implementations, we’re able to see and experience innovative ideas on a weekly basis, allowing us to make real-time strategy decisions based on our dynamic business needs and direction.”
 
“Mitchells is a leader as an independent luxury chain, and they have fostered a culture of continuous innovation that ThoughtWorks greatly admires,” said Robin Copland, Vice President of Retail, Americas, ThoughtWorks.
 
“We wanted to bring Mitchells and their shoppers the next generation of customer engagement experiences using a unique platform for digital collaboration between sales associates and their clients.”
 
Apparel Magazine’s annual Top Innovator award recognizes apparel retailers, brands and manufacturers who have deployed new technology in unique ways to improve their business.
 

ThoughtWorks Retail


Must ReadView All

UNIDO, eWTP discuss strengthening ties to back e-commmerce

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search