Home / Knowledge / News / Information Technology / Mitchells named '2014 Top Innovator' by Apparel Magazine
Mitchells named '2014 Top Innovator' by Apparel Magazine
01
May '14
ThoughtWorks Retail announced that Mitchells Family of Stores has been named a 2014 Top Innovator by Apparel Magazine. Mitchells was selected for its highly personalized customer engagement platform that supports its unabashed pursuit of shopper intimacy, a cornerstone of its operations from its very first store. Mitchells has quickly transitioned to a “responsive organization” by leveraging rapid experimentation as it incorporates a continuous feedback development process.
 
Instead of taking the traditional approach to customer engagement, Mitchells partnered with ThoughtWorks to develop a technology platform that enables true 1:1 interactions. Mitchells’ sales associates now curate individual style recommendations with personalized communications for their clients, using key product characteristics such as designer, size and inventory details, combined with robust customer information on preferences and purchase history. 
 
This level of individualized collaboration gives Mitchells’ shoppers exactly what they want. As a result, overall store traffic has increased, an enviable feat given the intense competition from many luxury department stores.
 
“The Mitchells name has always been synonymous with legendary customer service, and in partnering with ThoughtWorks we knew we’d only strengthen that tradition,” said Russ Mitchell, Co-President, Mitchells Family of Stores. “With the ThoughtWorks implementations, we’re able to see and experience innovative ideas on a weekly basis, allowing us to make real-time strategy decisions based on our dynamic business needs and direction.”
 
“Mitchells is a leader as an independent luxury chain, and they have fostered a culture of continuous innovation that ThoughtWorks greatly admires,” said Robin Copland, Vice President of Retail, Americas, ThoughtWorks.
 
“We wanted to bring Mitchells and their shoppers the next generation of customer engagement experiences using a unique platform for digital collaboration between sales associates and their clients.”
 
Apparel Magazine’s annual Top Innovator award recognizes apparel retailers, brands and manufacturers who have deployed new technology in unique ways to improve their business.
 

ThoughtWorks Retail

Must ReadView All

Apparel/Garments | On 24th Mar 2017

UK online retail sales up 15% in February 2017

Online retail sales in UK have grown by 15 per cent year-on-year in...

Courtesy: Messe Frankfurt

Textiles | On 24th Mar 2017

Over 3341 exhibitors participate in Intertextile Shanghai

More than 3,341 exhibitors from 26 countries and regions participated ...

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search