Home / Knowledge / News / Information Technology / Lifestyle brand Zumba picks Lectra Fashion PLM
Lifestyle brand Zumba picks Lectra Fashion PLM
May '14
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—is pleased to announce that Zumba is implementing Lectra Fashion PLM to manage its active wear line.
Founded in 2001, Zumba is the largest dance-fitness company in the world with a following of 15 million fans in more than 180 countries. The lifestyle brand also designs, develops and sells apparel from active wear essentials to fashion-infused designs, offering a range of pieces that transition effortlessly from the studio to the streets.
“Our goal at Zumba is to grow a successful apparel brand that can transcend any space, whether fitness or every day life,” says Gabriel Bottazzi, President of apparel at Zumba. 
“Visibility and clarity are of major importance in the development process and Lectra seamlessly connects teams throughout the product development ecosystem. Partnering with Lectra is a smart investment for us as we continue on our growth trajectory and evolve our collections.”
Lectra Fashion PLM will be used for Zumba’s apparel line starting with design, incorporating product development and sourcing. This will allow for the brand to better manage efficiencies with factories to understand sample development process, fabrics and trims, lab dips and more.
“With a vast network of partners within the supply chain, we look forward to helping Zumba achieve their business objectives through the process expertise and advanced technology we are able to offer,” says Roy Shurling, President, Lectra North America. 
“We welcome the opportunity to collaborate with such a growing brand that promotes health and wellness throughout the world.”


Must ReadView All

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search