Home / Knowledge / News / Information Technology / US May shoppers traffic decline 11% - Euclid
US May shoppers traffic decline 11% - Euclid
06
Jun '14
Euclid, the leader of in-store retail analytics, releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of May. This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shoppers made fewer trips to the store than expected, but were very engaged and showed a lot of intent to buy.
 
Euclid asserts that its metrics illustrate a positive outlook for industry revenues, and estimates sales growth in the following retail verticals of:
-5% growth year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales
-7% growth year-over-year in clothing and apparel sales
-2% growth year-over-year in general merchandise sales
 
Here are some of Euclid’s top findings in this month’s report around shopper behavior metrics:
-Shopper traffic declined eleven percent compared to the same month last year, as travel plans appeared to cannibalize leisure time, with millions of Americans traveling greater than 50 miles from home over the Memorial Day Weekend
 
-Storefront conversion was up slightly as this May remained more promotional that last year, especially leading up to Mother’s Day
 
-Average duration increased six percent from last year due to a rebounding interest in more exploratory shopping, following the muted winter months. The increase in visit duration was the most significant driver of positive sales performance in May 
 
-Repeat visits decreased one percent year-over-year but bounced back from a low in April. This rebound is another positive sign for sales
 
The best day of the month was Thursday the 29th, with outperformance across all metrics. The worst day of the month was Sunday the 4th, which saw significant underperformance in traffic. In addition, fewer than expected repeat shoppers were seen on this day.
 
About Euclid 
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify the offline impact of marketing, optimize store performance, and understand customer behavior. Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of shopping sessions per year across thousands of locations.
 

Euclid

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search