Home / Knowledge / News / Information Technology / OTTO & Blue Yonder bag Best Customer Insight Project Award
OTTO & Blue Yonder bag Best Customer Insight Project Award
14
Jun '14
OTTO and Blue Yonder named winner of Best Customer Insight Project for its Closed Loop implementation.
 
OTTO, the largest online retailer for end-consumer fashion and lifestyle in Germany, and Blue Yonder, a leading provider of Predictive Analytics, were named winner of the Best Customer Insight Project category at the BT Retail Week Technology Awards in the UK.
 
The project, titled ‘Closed Loop – system-based decisions throughout the product lifecycle with Predictive Analytics and Big Data’, focused on the need for sales forecasts to evolve beyond traditional ‘static’ processes.
 
“We are thrilled to be the recipient of such a prestigious award in the retail industry especially considering the notable competition that we stood up to,” said Michael Sinn, Director of Supply and Category Management Support, OTTO. “As an early adopter of using Big Data techniques in the retail environment our business has made great progress as a result. We look forward to continuing our award-winning and trendsetting relationship with the team at Blue Yonder.”
 
With Blue Yonder’s Predictive Analytics technology, OTTO is paving the way when it comes to using Big Data to improve customer insights in the retail sector. The collaboration not only highlights the importance of accurate forecasting but also underlines the value of converting data into meaningful predictions about future trends that will meet current customer demand. A classical win-win-situation since this increases the business performance as well as the customer satisfaction.
 
“This is a major achievement for Blue Yonder to be recognised amongst so many of our industry peers,” added Rakesh Harji, UK Managing Director, Blue Yonder. “Accurate forecasting that gives retailers the power to predict future customer needs and purchasing habits is becoming critical in a multichannel world. For our Predictive Analytics technology to be selected as leader in this field is a huge accomplishment for all involved in the OTTO Closed Loop project.”
 
The awards were celebrated at the Hilton Hotel, Park Lane, London on 11 June 2014. Run by Retail Week and judged by retailers, the BT Retail Week Technology Awards are designed to showcase the way in which cutting edge technology is shaping retail, improving the customer experience and driving profits.
 

OTTO


Must ReadView All

UNIDO, eWTP discuss strengthening ties to back e-commmerce

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search