Home / Knowledge / News / Information Technology / OTTO & Blue Yonder bag Best Customer Insight Project Award
OTTO & Blue Yonder bag Best Customer Insight Project Award
14
Jun '14
OTTO and Blue Yonder named winner of Best Customer Insight Project for its Closed Loop implementation.
 
OTTO, the largest online retailer for end-consumer fashion and lifestyle in Germany, and Blue Yonder, a leading provider of Predictive Analytics, were named winner of the Best Customer Insight Project category at the BT Retail Week Technology Awards in the UK.
 
The project, titled ‘Closed Loop – system-based decisions throughout the product lifecycle with Predictive Analytics and Big Data’, focused on the need for sales forecasts to evolve beyond traditional ‘static’ processes.
 
“We are thrilled to be the recipient of such a prestigious award in the retail industry especially considering the notable competition that we stood up to,” said Michael Sinn, Director of Supply and Category Management Support, OTTO. “As an early adopter of using Big Data techniques in the retail environment our business has made great progress as a result. We look forward to continuing our award-winning and trendsetting relationship with the team at Blue Yonder.”
 
With Blue Yonder’s Predictive Analytics technology, OTTO is paving the way when it comes to using Big Data to improve customer insights in the retail sector. The collaboration not only highlights the importance of accurate forecasting but also underlines the value of converting data into meaningful predictions about future trends that will meet current customer demand. A classical win-win-situation since this increases the business performance as well as the customer satisfaction.
 
“This is a major achievement for Blue Yonder to be recognised amongst so many of our industry peers,” added Rakesh Harji, UK Managing Director, Blue Yonder. “Accurate forecasting that gives retailers the power to predict future customer needs and purchasing habits is becoming critical in a multichannel world. For our Predictive Analytics technology to be selected as leader in this field is a huge accomplishment for all involved in the OTTO Closed Loop project.”
 
The awards were celebrated at the Hilton Hotel, Park Lane, London on 11 June 2014. Run by Retail Week and judged by retailers, the BT Retail Week Technology Awards are designed to showcase the way in which cutting edge technology is shaping retail, improving the customer experience and driving profits.
 

OTTO


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search