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ERS adds ecommerce extension to retail synthesis
20
Jun '14
Enhanced Retail Solutions (ERS), a leading provider of Software-as-a-Service (SaaS) retail analytic and demand planning solutions to suppliers, licensors and their retail trading partners, announced an e-commerce extension to Retail Synthesis. 
 
This tool connects to a multitude of sources such as an organization’s ERP system, Google Analytics, Google AdWords, Email Marketing Software and eBay Enterprise Affiliate Network (formerly PepperJam Exchange). This ability to try different tactics and constantly test those email marketing, social media and web promotion efforts enables companies to channel their money and marketing into what is working.
 
Web analytics tools seek to monitor and report on the interaction between Internet users and specific websites or marketing initiatives for the purpose of increasing those interactions. But they do not pull all the necessary information together. This comprehensive view pinpoints what marketing spends are contributing to sales as well as to net, net revenue (after item cost, shipping, handling, etc.). Integration with Retail Synthesis enables a unified view across brick and mortar and e-commerce channels. Automated reporting and dashboards assure visibility across an organization.
 
“This software was built at the request of one of our larger and more forward thinking clients who has entered the direct selling space online,” said Jim Lewis, Founder and CEO of Enhanced Retail Solutions. “We are excited to help them – and other organizations - measure their success at this business”.
 
About Enhanced Retail Solutions LLC: 
Enhanced Retail Solutions is a software and consulting firm specializing in Retail Analysis and Demand Planning for manufacturers, licensors and their retail partners. ERS' state of the art software tools and consulting deliver critical data quickly, easily and cost effectively, adding over one hundred million dollars to their clients' bottom line. ERS' broad customer base includes industry leaders in the electronics, consumer products, apparel, footwear, home textile, toy, home décor, home improvement, housewares, jewelry and food industries. Headquartered in New York City, Enhanced Retail Solutions has offices in the Dallas, TX and development in the US, Cork, Ireland and Delhi, India. 
 

Enhanced Retail Solutions

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