Home / Knowledge / News / Information Technology / J&M steps up omni-channel commerce with Demandware
J&M steps up omni-channel commerce with Demandware
26
Jun '14
Demandware, Inc., the industry-leading provider of enterprise cloud commerce solutions, announced that Johnston & Murphy (J&M), the premium footwear, accessories and apparel brand, has migrated its digital commerce operations onto the Demandware Commerce platform. J&M recently launched a new ecommerce site on Demandware and plans to leverage the platform to further advance its omni-channel initiatives, including using responsive web design to enable mobile optimized shopping experiences, and the integration of online and offline channels to provide customers with “buy anywhere, fulfill anywhere” capabilities.
 
“With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”
 
J&M is a division of Genesco Inc., a specialty retailer that sells footwear, headwear, sports apparel and accessories in more than 2,571 retail stores throughout North America and Europe. J&M is the second Genesco brand to run on Demandware Commerce, following Trask, a specialty footwear and leather goods provider.
 
“Our customers expect increasingly sophisticated shopping experiences, so for Johnston & Murphy, we started with a refresh of our ecommerce site. Our next step will be to optimize our site for mobile devices and eventually take digital into our stores, working toward a true omni-channel experience,” said Heather Marsh, vice president of ecommerce at Johnston & Murphy. “With Demandware, we have a powerful, yet agile platform that will help us move faster to achieve our ultimate goal of omni-channel enablement.”
 
The J&M customer is an affluent, digitally savvy consumer who typically knows what he or she wants. For J&M, it was critical that its online channels capture the same brand experience that it provides in its physical stores, making it fast and easy to find products through sophisticated search and rich product detail.
 
J&M selected Demandware’s cloud solution because it provides a feature-rich commerce platform with both out-of-the-box functionality that can be deployed quickly, as well as an integrated customization environment that allows the brand to continually enhance the shopping experience with new and innovative features across channels. In addition, Demandware’s cloud model eliminates the burden of managing servers and back-end infrastructure, freeing up resources to focus on delivering best-in-class consumer experiences.
 
“Johnston & Murphy is an iconic brand known for both quality and style, two attributes that have helped establish its loyal following,” said Jeffrey Barnett, COO at Demandware. “With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”
 

Demandware


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.6%
No
13.4%
Skip
9.0%

Total Votes: 67

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.2%
No
28.4%
Skip
10.4%

Total Votes: 67

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.1%
No
10.4%
Skip
4.5%

Total Votes: 67

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.6%
No
11.9%
Skip
13.4%

Total Votes: 67


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search