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US Shopper traffic decline 9% in June - Euclid
10
Jul '14
Euclid, the leader of in-store retail analytics, releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of June.
 
This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shoppers made fewer trips because of events like the World Cup, Father’s Day, and extended vacations. However, high levels of consumer confidence boosted shoppers’ spending habits.
 
Euclid asserts that its metrics illustrate a positive outlook for industry revenues, and estimates sales growth in the following retail verticals of:
-2% growth year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales
-4% growth year-over-year in clothing and apparel sales
-1% growth year-over-year in general merchandise sales
 
Here are some of Euclid’s top findings in this month’s report around shopper behavior metrics:
-Shopper traffic declined nine percent compared to the same month last year, as vacations, holidays, and record-breaking World Cup viewership cannibalized time spent on shopping related activities
 
-Storefront conversion was up slightly as this June remained more promotional that last year, driven by competition and relatively high inventories
 
-Average duration increased eight percent from last year. June realized pent up demand from May as disposable income continued to grow and consumer confidence rose. Summer sales and nicer weather also contributed to the improvement
 
-Repeat visits decreased slightly year-over-year due to the same factors that affected traffic, but this trend was outweighed by the benefit of higher engagement 
 
The best day of June was Monday the 2nd, with outperformance across all metrics except for active repeat ratio as the month started with a flurry of activity. Not surprisingly, Sunday the 15th, Father’s Day, was the worst shopping day of the month. The lowest level of traffic and low storefront conversion were experienced as vacations and family activities cannibalized mall visits.
 
About Euclid 
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of June 2014 Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
 

Euclid

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