Home / Knowledge / News / Information Technology / US Shopper traffic decline 9% in June - Euclid
US Shopper traffic decline 9% in June - Euclid
10
Jul '14
Euclid, the leader of in-store retail analytics, releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of June.
 
This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shoppers made fewer trips because of events like the World Cup, Father’s Day, and extended vacations. However, high levels of consumer confidence boosted shoppers’ spending habits.
 
Euclid asserts that its metrics illustrate a positive outlook for industry revenues, and estimates sales growth in the following retail verticals of:
-2% growth year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales
-4% growth year-over-year in clothing and apparel sales
-1% growth year-over-year in general merchandise sales
 
Here are some of Euclid’s top findings in this month’s report around shopper behavior metrics:
-Shopper traffic declined nine percent compared to the same month last year, as vacations, holidays, and record-breaking World Cup viewership cannibalized time spent on shopping related activities
 
-Storefront conversion was up slightly as this June remained more promotional that last year, driven by competition and relatively high inventories
 
-Average duration increased eight percent from last year. June realized pent up demand from May as disposable income continued to grow and consumer confidence rose. Summer sales and nicer weather also contributed to the improvement
 
-Repeat visits decreased slightly year-over-year due to the same factors that affected traffic, but this trend was outweighed by the benefit of higher engagement 
 
The best day of June was Monday the 2nd, with outperformance across all metrics except for active repeat ratio as the month started with a flurry of activity. Not surprisingly, Sunday the 15th, Father’s Day, was the worst shopping day of the month. The lowest level of traffic and low storefront conversion were experienced as vacations and family activities cannibalized mall visits.
 
About Euclid 
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of June 2014 Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
 

Euclid

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search