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Galleria proposes strategic collaboration at CMAconference
Aug '14
Galleria Retail Technology Solutions, the leading provider of retailer and supplier category planning and solutions for apparel and other industries, has announced its strategic plan to bring retail brands and banners under one roof in the upcoming Category Management Association (CMA) conference, to be held in September 2014. The four-day conference will be held in Orlando, Florida.

With the focus on collaborative category management, the aim for this year’s conference is to encourage shopper satisfaction, bringing brands and banners closer together through strategic collaboration. With 25 years of experience working with manufacturers and retailers, Galleria plans to bring together both the manufacturers and retailer, and provide them helpful insights on achieving customer satisfaction.

Galleria’s solutions help its clients to move from a single to collaborative way of working, crossing organizational boundaries to bridge the gap between supplier and retailer.

Galleria currently works with many of the world’s leading retailers and manufacturers like Tesco.

The Category Management Association (CMA), founded in 2004, is the global category management community that enables professionals to connect with peers around the world. The Association encompasses a broad range of strategic insights and planning functions including: category management, consumer insights, in-store execution, merchandising, space management, shopper insights & shopper marketing, trade promotion, and pricing.

Fibre2fashion News Desk-India

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