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We want to help to bring both worlds together: Lectra
04
Oct '14
Mr. Chris Nicolaes
Mr. Chris Nicolaes
“In Germany, Eastern Europe and Russia, there is a growing competition because of financially strong international brands, which vehemently crowd into the market. Companies are forced to expand into new markets, to focus on retail activities and to increase their brand awareness,” says the MD of Eastern Europe and Germany at Lectra.

“Meanwhile, Eastern European manufacturers compete for production orders of these brands. We want to help to bring both "worlds" together and support brands and manufacturers to find an optimal way of collaboration.

“To get there, Lectra offers more than products; we provide consulting to our customers and assist them to adapt their business model to make nearshoring as efficient as possible, reducing time-to-market and increasing margin”, Chris Nicolaes informs in an exclusive chat with fibre2fashion.

Lectra provides integrated technology solutions to companies worldwide and in the apparel and fashion industry, they cover a broad area including collection, management, facilitating collaboration and enhancing the value of customer's brand equity.

Chris holds an MBA from Newport University, Utrecht, and degrees in Mechanical Engineering and Business Administration from Eindhoven University of Technology and began his career in 1982 as a management consultant with RND, a consultancy firm. He was recently appointed as the MD of Lectra for Germany and Eastern European regions.

Revealing the latest technological innovations going in textiles and fashion, he informs, “3D technology is a real revolution in all fashion industries. With the concept of a lean product development approach, Lectra's business consultants assist its customers in streamlining the whole product development process and all elements involved.

“This will minimize time-to-market by reducing the need for physical samples drastically and at the same time boost the efficiency of the organization which off-course leads to increased margins.

On Germany always remaining an ardent adapter of latest technologies, he says, “I do not completely agree, as I believe that American companies are always trying to be on the leading edge. However it is true that German companies have always adapted latest technologies early.” (AR)

Click here to read the whole interview.

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