Avery Dennison opens apparel design & innovation center
Avery Dennison RBIS, a global leader in apparel branding, labeling, packing, embellishments, and RFID solutions, has recently opened its new Customer Design and Innovation Center (CDIC) in Los Angeles.
The 15,000 feet, state-of-art facility will offer a collaborative experience for apparel brands, with access to deep consumer insights and the latest trend information from Avery Dennison RBIS, the company said in a statement.
In addition, the CDIC will equip the apparel industry with custom enhancement and analysis tools for intelligent, creative, and sustainable designs that help communicate the power of their brand.
The CDIC is built keeping in mind the interests of Los Angeles’ internationally regarded design community, focusing on brands in the premium denim and surf and skate markets, and partnering with established and emerging designers to create memorable and inspiring designs.
Avery Dennison RBIS’ high-definition graphics transfer process featured at the CDIC helps in producing engaging graphics with exceptional depth, special effects, and texture. An example of these solutions is RBIS’ Agility Stretchable Blocking Black (AGSBB), a cutting edge, heat transfer technology that helps reducing heat-marks on temperature sensitive fabrics.
Additionally, Avery Dennison RBIS will also feature its Denim Durable solution at the CDIC, designed for application to the pocket materials of denim jeans prior to washing and adds an additional placement option for a permanent logo that remains intact throughout the life cycle of the garment, when standard brand tags and labels are typically removed.
The vice president and general manager, global commerce and innovation, Avery Dennison RBIS, Deon Stander said, “Our new center in the heart of Los Angeles gives Avery Dennison RBIS a strong platform to partner with the unique California design community and help elevate all aspects of apparel branding.”
The president of Avery Dennison RBIS, Shawn Neville said, “Our goal is to inspire our customers and help them create innovative and unique packaging, labeling, and embellishments that elevate their products and brands.”
“The CDIC is a place where our customers can integrate art, science, and sustainability through our proprietary trends and creative services, while leveraging our leading edge capabilities including brand protection, RFID, and high-definition digital graphics. We do this through the lens of our Greenprint sustainability tool, which helps customers reduce their environmental impact,” he added.
Avery Dennison RBIS, a global leader in apparel industry solutions, provides intelligent, creative, and sustainable solutions that elevate brands through graphic tickets, tags and labels, and packing solutions that enhance customer appeal and accelerate performance throughout the globalretail supply chain. (GK)
Fibre2fashion News Desk - India