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Bharti Retail chooses SAP enterprise solution
Oct '14
Bharti Retail, one of India’s leading retail multi-brand groups, has installed retail solutions from enterprise solutions provider SAP, to empower its supply chain, store operations, and improve customer experience, Business Line reported.

The SAP solution implementation aims to build a solid foundation for the future and enable Bharti Retail, a part of Bharti Enterprise, to offer better retail experience to Indian consumers. The range of retail solutions from SAP will be used to manage retail processes in addition to improve planning, accurate merchandising and thereby enhance operational efficiencies.

Raj Jain, CEO of Bharti Retail, which has 210 stores across key cities in 11 states, said, with the deployment of SAP, we aim to enhance Bharti Retails’ market, and thereby redefine the overall retail experience for any customer who walks in to the store.

Bharti Retail will also leverage OEM SAP Max Attention services to lower the risks, safeguard the BRL IT initiatives and deliver extreme value to its business. Product engineers and architects are engaged to help construct a scalable retail business model by addressing perceived gaps and open issues.

Deb Deep Sengupta, chief operating officer, SAP India, said, responding to the need for richer customer engagement regardless of department, location or interaction channel makes SAP a top choice for companies in retail looking to create lasting connections with their customers. (GK)

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