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ThoughtWorks creates customized website for Mitchells
Jan '15
Mitchells Family of Stores, an independent, family-owned, and operated luxury, apparel company joined hands with ThoughtWorks, a global retail solutions provider, to reenergize the luxury shopping experience through its ecommerce and brick-and-mortar channels with a customized responsive-design website.

The newly launched website allows the Mitchells loyal customer base to access personal shopping profiles via M World, a platform where customers can see their own virtual closets of wardrobe purchases, made both in the physical store and on the freshly minted ecommerce site. Mitchells clients can also view the status of alterations requested in-store via their M World profiles, as well as communicate directly with their individual style advisors regarding new arrivals, wardrobe recommendations, according to a statement.

Andrew Mitchell-Namdar, vice president of marketing and creative services at Mitchells said, “Bringing together Mitchells’ on and offline channels for a seamless digital integration will support the dedication of our executives and style advisors for one-on-one, personal attention to the fashion and lifestyle needs of our clients. Customer feedback has been overwhelmingly positive, and our efforts with ThoughtWorks Retail have helped us realize the invaluable omnichannel evolution our establishment was capable of achieving.”

Robin Copland, vice president of retail, ThoughtWorks said, “Mitchells is a role model retail story that inspires the industry to connect with their customers on a deeper level in a world where shoppers are demanding more personalized retail experiences, in stores and online. Their commitment to the highest customer engagement standards inspired our team to build an exceptional online presence that truly spoke to the company’s tradition of superior, personalized experiences and first-rate customer service.”

The implementation of an active ecommerce site and interactive network gives Mitchells the opportunity to take their high standards for personalization and customer service to new, digital heights, advancing their long-established business into the next generation of luxury retail. (GK)

Fibre2fashion News Desk - India

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