Home / Knowledge / News / Information Technology / ThoughtWorks creates customized website for Mitchells
ThoughtWorks creates customized website for Mitchells
21
Jan '15
Mitchells Family of Stores, an independent, family-owned, and operated luxury, apparel company joined hands with ThoughtWorks, a global retail solutions provider, to reenergize the luxury shopping experience through its ecommerce and brick-and-mortar channels with a customized responsive-design website.

The newly launched website allows the Mitchells loyal customer base to access personal shopping profiles via M World, a platform where customers can see their own virtual closets of wardrobe purchases, made both in the physical store and on the freshly minted ecommerce site. Mitchells clients can also view the status of alterations requested in-store via their M World profiles, as well as communicate directly with their individual style advisors regarding new arrivals, wardrobe recommendations, according to a statement.

Andrew Mitchell-Namdar, vice president of marketing and creative services at Mitchells said, “Bringing together Mitchells’ on and offline channels for a seamless digital integration will support the dedication of our executives and style advisors for one-on-one, personal attention to the fashion and lifestyle needs of our clients. Customer feedback has been overwhelmingly positive, and our efforts with ThoughtWorks Retail have helped us realize the invaluable omnichannel evolution our establishment was capable of achieving.”

Robin Copland, vice president of retail, ThoughtWorks said, “Mitchells is a role model retail story that inspires the industry to connect with their customers on a deeper level in a world where shoppers are demanding more personalized retail experiences, in stores and online. Their commitment to the highest customer engagement standards inspired our team to build an exceptional online presence that truly spoke to the company’s tradition of superior, personalized experiences and first-rate customer service.”

The implementation of an active ecommerce site and interactive network gives Mitchells the opportunity to take their high standards for personalization and customer service to new, digital heights, advancing their long-established business into the next generation of luxury retail. (GK)

Fibre2fashion News Desk - India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search