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Lectra & Aubade declare De Monfort innerwear award
Jan '15
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials, and Aubade, the renowned French innerwear brand, have announced the results of the Lectra/Aubade 2014 De Monfort University innerwear competition.

The award recognizes design and pattern making talent among students from De Monfort University (DMU), UK by tasking students with designing a small lingerie collection that reflects the Aubade brand.

The aim of the competition was to get students to develop a 6-piece collection using Lectra’s pattern making solution Modaris, underlining the famous innerwear brand’s DNA, and within the theme of English handwriting. The jury decided to award two students for exceptional creativity and execution of design, Ellie Balwako and Hanna Jone. The first student won for product development and the second one won for design, according to a press release.

Anastasia Charbin, fashion and apparel marketing director, Lectra said, “The competition is a reflection of Lectra’s commitment to education, Aubade’s involvement in transmitting the brand’s DNA and DMU’s efforts to favour their students’ employability.”

Annie Bureau, operations director at Aubade said, “This contest with one of Lectra’s education partners represents a great opportunity to meet promising talent, who are immediately operational.

Aubade is a high-end innerwear brand for women.

Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials. (GK)

Fibre2fashion News Desk - India

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