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BM Group selects Simparel's next generation ERP solution
02
Feb '15
Royal Blue parent and private label producer, BM Group, has chosen the enterprise software solution by Simparel, a leading developer and marketer of next-generation business solutions for fashion and consumer goods brands, manufacturers and vertical retailers, to replace its legacy business system and other generic software tools.

BM Group is expected to use the natively integrated ERP, PLM, SCM, WMS, and other software modules in Simparel to support its New Jersey-based private label business and China-based manufacturing and supply chain operations. By centralizing all information under a single, easy to use IT solution, the new cloud-delivered solution promises to streamline global operations and more efficiently support current and future growth, according to a press release.

BM Group is planning to implement Simparel across its entire design and development, sourcing and production, sales and marketing, warehousing and distribution teams and processes. The Simparel vendor portal solution will enable both owned and partnered manufacturing facilities to collaborate directly in the system to ensure all relevant information is always up to date and accessible and all processes are transparent and compliant.

Beili Liu, vice president of Royal Blue Apparel said, “Simparel’s ERP solution met all of our system requirements and offered the cloud delivery we wanted to manage global communications. The knowledgeable Simparel team was able to effectively demonstrate how every step of our product lifecycle can be managed in a single, easy to navigate system.”

John Robinson, Simparel SVP sales and marketing said, “We are excited with the opportunity to help BM Group advance their business. By investing the time to learn about available technologies and carefully identify the best fit solution, they are ensuring their path to rapid and measurable business improvements and more efficient and profitable growth into the future.”

BM Group specializes in the development, sourcing, and manufacturing of young men’s street wear.

Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers, and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. (GK)

Fibre2fashion News Desk - India


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