Home / Knowledge / News / Information Technology / Lectra refurbishes website & defines new brand image
Lectra refurbishes website & defines new brand image
01
Apr '15
Lectra, an integrated technology solutions provider to industries using soft materials like fabrics, leather, technical textiles and composite materials said it has refurbished its website.

In a press release, Lectra said the company clearly defines its new brand image through the pages and reaffirms its ability to support customer change.

“Aimed mainly at businesses active in Lectra’s major world markets, the website draws visitors into an exploration of the company’s expertise in fashion and apparel, automotive and furniture,” it informed.

“The customer is taken on a journey into an exclusive universe where Lectra’s value proposition is presented across all its different sectors,” the French company added.

A new media center includes all of Lectra’s different publications and more than 130 videos, dozens of customer testimonials and a range of white papers demonstrate how Lectra’s experts can help transform business processes to best address industry challenges.

There is also more detailed information about Lectra’s highly-innovative solutions on its five micro-sites; Lectra Fashion PLM, Make it with Lectra, A Model for Change, Vector and Versalis.

“In line with Lectra’s high-end positioning, the site draws inspiration from the esthetic design codes of the luxury sector,” Lectra noted.

Published in several languages, it reflects the company’s international identity and strong ability to attract talent in order to offer the most suitable approach and the most sustainable solution to each of its customers.

“The new lectra.com is a radical overhaul of our previous site and the originality and quality of its content make it stand out,” said Myriam Akoun-Brunet, Communications Director at Lectra.

“It demonstrates our unique character, the only one in its market to offer a combination of expertise, technology and consulting and a strength, which gives us direction for all our communication tools,” she too added.

Lectra develops integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials.

Lectra develops the most advanced specialised software and cutting systems and provides associated services to a broad array of markets including fashion, automotive and other market sectors.

Lectra serves 23,000 customers in more than 100 countries with 1,500 employees and had revenues of $281 million in 2014. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search