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Lectra refurbishes website & defines new brand image
Apr '15
Lectra, an integrated technology solutions provider to industries using soft materials like fabrics, leather, technical textiles and composite materials said it has refurbished its website.

In a press release, Lectra said the company clearly defines its new brand image through the pages and reaffirms its ability to support customer change.

“Aimed mainly at businesses active in Lectra’s major world markets, the website draws visitors into an exploration of the company’s expertise in fashion and apparel, automotive and furniture,” it informed.

“The customer is taken on a journey into an exclusive universe where Lectra’s value proposition is presented across all its different sectors,” the French company added.

A new media center includes all of Lectra’s different publications and more than 130 videos, dozens of customer testimonials and a range of white papers demonstrate how Lectra’s experts can help transform business processes to best address industry challenges.

There is also more detailed information about Lectra’s highly-innovative solutions on its five micro-sites; Lectra Fashion PLM, Make it with Lectra, A Model for Change, Vector and Versalis.

“In line with Lectra’s high-end positioning, the site draws inspiration from the esthetic design codes of the luxury sector,” Lectra noted.

Published in several languages, it reflects the company’s international identity and strong ability to attract talent in order to offer the most suitable approach and the most sustainable solution to each of its customers.

“The new lectra.com is a radical overhaul of our previous site and the originality and quality of its content make it stand out,” said Myriam Akoun-Brunet, Communications Director at Lectra.

“It demonstrates our unique character, the only one in its market to offer a combination of expertise, technology and consulting and a strength, which gives us direction for all our communication tools,” she too added.

Lectra develops integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials.

Lectra develops the most advanced specialised software and cutting systems and provides associated services to a broad array of markets including fashion, automotive and other market sectors.

Lectra serves 23,000 customers in more than 100 countries with 1,500 employees and had revenues of $281 million in 2014. (AR)

Fibre2fashion News Desk - India

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