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Peek&Cloppenburg Hamburg deploys TXTPlanning software
20
May '15
The Peek&Cloppenburg KG Group in Hamburg, Germany, a leading multi-label fashion retailer, has recently deployed TXTPlanning as its corporate merchandise planning platform, software by TXT Retail, leading provider of integrated and collaborative end-to-end planning and supply chain collaboration solutions for the luxury, fashion, and consumer sectors.

After having successfully deployed TXT’s Financial Merchandise Planning, Peek&Cloppenburg Hamburg is now launching TXT’s Assortment Planning across all channels, products, and countries.

With TXT, Peek&Cloppenburg KG Hamburg overcomes the traditional limitations of planning done with spreadsheets. TXTPlanning now supports an end-to-end process, allowing tighter integration of corporate and merchandise planning, a great success for a key objective of the project. Advanced planning and analysis are carried out across a variety of dimensions and attributes, enabling a unified plan for both the physical stores, and online channel. TXTPlanning supports all planning processes in a single environment, achieving data consistency and visibility throughout, according to a press release.

Kai Schmidt, IT director at Peek&Cloppenburg KG in Hamburg said, “We chose TXT Retail because of a strong combination of the advanced planning solution, best-practice processes and technical, as well as fashion know-how. Also, we valued the fact that configuration is easy within the system, which made us free to define our process. As a result, we benefit from a more structured, fast and stable process. Before, we had too many different ways of planning, but now we have a flexible end-to-end process all in one solution. This means being faster in planning decisions, as well as being able to continuously adapt our planning practices according to market dynamics, which is really important in today’s fashion retail market.”

Peter Charness, chief marketing officer at TXT Retail said, “We are delighted to work with a leading group such as Peek&Cloppenburg, supporting their vision and journey to end-to-end, integrated planning. Synergies between our companies are proving extremely effective.” (GK)

Fibre2fashion News Desk - India


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