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Lectra hosts Fashion PLM event in France
15
Jun '15
Lectra, a developer of integrated technology solutions for industries using soft materials like fabrics, leather, technical textiles and composite materials, recently hosted a Lectra Fashion PLM event in France.

According to a Lectra press release, this event focused on how PLM can be a catalyst for change by helping companies transform their business model in the ever-changing fashion industry.

“The event provided deep insight into fashion market evolutions and demonstrated how Lectra’s solutions allow companies to stay ahead of a constantly changing market,” it said.

The two-day event brought together major top fashion brands from around the world at Lectra’s International Advanced Technology & Conference Centre.

They explored opportunities in successfully implementing organisation and processes transformation to improve overall performance with Lectra’s expertise, change management methodology and technology.

Edouard Macquin, executive vice president (Sales) at Lectra said, “Managing change and transformation in the fashion industry is all about anticipating market needs.

“Our mission at Lectra is to make fashion companies ready for the future,” he added.

Insight on the latest market trends in the fashion industry was also given by the online fashion trend forecasting agency WGSN (UK).

Kim Mannino, director of Trend Services at WGSN, highlighted three global brand and retail trends; mass personalisation, fast laning and elevated engagement.

“In the ever-changing fashion environment, time is the new luxury and so it is important to understand consumers and anticipate how they will consume tomorrow,” Mannino too said.

‘The world has changed, so has business’ was another theme, discussed during the event by industry experts and also a Chinese fast fashion company Peacebird.

Emphasis on the theme was placed on how fashion companies need to re-evaluate the way they bring product to market and manage change.

“Change in the fashion industry is exponential, organisations have to speed up operations and rethink the way teams work together,” Gian Mario Borney, senior strategy advisor at Ambrosetti, Italy observed.

He too added, “So that products reach consumers and stores faster and PLM can help companies face these challenges.”

“We really believe Lectra Fashion PLM can help us manage tight schedules and ensure cost saving and smooth collaboration to face the challenges of global expansion,” Carlos Lopera, CIO at Offcorss said.

During the event, attendees also had the opportunity to exchange with fellow industry professionals and Lectra experts about best practices.

During PLM demonstration sessions and a workshop, they learned how to optimise the collection development process and how to better manage and sustain change. (AR)

Fibre2fashion News Desk - India

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