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Lectra hosts seminar for apparel makers & brands in France
Aug '15
Lectra, a solutions provider to industries using soft materials like fabrics, leather, technical textiles and composite materials, recently hosted an apparel manufacturing seminar in Bordeaux-Cestas, France.

According to a Lectra press release, the two-day event brought together close to 70 participants from different brands, retailers and manufacturers with experts and thought leaders from the fashion industry.

“Companies from 22 countries were in attendance, including businesses operating in the luxury and made-to-measure market, as well as mass manufacturers,” it said.

“The goal was to explore innovative ways to add value to their offer and share winning business strategies for today's rapidly changing fashion marketplace,” Lectra informed.

“The world of business is changing quickly and nowhere is this more true than in fashion,” CEO at Lectra, Daniel Harari observed.

“Today's generation is more connected than ever, which has disrupted traditional business models and shifted the balance of power between brands, retailers and consumers,” he said.

“In order to remain competitive in this environment, companies have to completely rethink how they operate,” Harari also informed.

The importance of moving from competitive to cooperative business strategies was a recurring theme during the event.

This sentiment was echoed during a roundtable on the value of connecting brands, retailers and manufacturers, which featured panelists from M&S, Red Collar and Omega Line.

The discussion also touched on how today's empowered consumer is turning the traditional retail business model on its head.

The panelists noted that instead of retailers suggesting to customers what they want, customers are now telling retailers what they want, which represents a huge shift in how business needs to be handled.

Representatives from El Salvador-based Textiles Opico and Sri Lankan MAS Linea Aqua spoke about the challenges and benefits they had experienced when implementing 'Lean' across their business.

“Innovation is what changes things and if you don't evolve, you will simply disappear as technology has played a pivotal role in getting us to where we are today,” said Juan Zighelboim, president of Textiles Opico.

Both presenting businesses had embraced change and revisited their process to become best-in-class examples of companies using 'Lean' methodologies effectively in apparel manufacturing today.

Manufacturing excellence is becoming a key focus because it allows companies to set themselves apart and at Lectra, our mission is to provide the vision, technologies and expertise to make that happen,” Harari noted.

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials.

Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including apparel, footwear, car seats and interiors, airbags, etc. (AR)

Fibre2Fashion News Desk – India

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