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SML Group to make RFID labels for F&F Clothing
13
Aug '15
SML Group, a global apparel branding and packaging group of companies serving international clients consisting of top fashion brands and some of the largest retailers in the world, has announced that F&F Clothing, one of the world's largest multinational clothing retailers, is deploying its RFID labels.

The clothing firm aims to improve inventory accuracy by running quick and accurate RFID stock counts. This allows individual stores to replenish shelves on a daily basis, which improves customer service by offering a greater selection of products and sizes. The RFID solution also helps the brand to understand the stock levels throughout their supply chain and will improve the efficiency of the new 'Click and Collect' program (where customers may place an order on-line and then collect in-store), according to a press release.

Terry Kemp, senior director RFID (EMEA), SML said, “SML set up a network of RFID production sites (within a 12 week period) to supply the key garment sourcing regions including China and Turkey enabling them to successfully deliver over 100 million RFID labels during the first 12 months. Furthermore, SML made its UK RFID Centre available to F&F to carry out complete solution testing (including RFID labels, software and hardware). This allowed the brand to efficiently evaluate a range of products and simulate in-store testing, without causing disruption at any of its trading stores.”

Steven Davidson, CCO, SML said, “SML worked in close partnership with F&F in several other areas to ensure the project was successfully delivered. For example, SML developed its online ordering platform (E-Platform) to fulfil the specific requirements of the F&F garment vendor base, this made it easier for the vendors to place orders and ensured data accuracy by utilising a central database. SML also developed an RFID in-plant solution for printing/encoding RFID labels at the F&F distribution centre.”

Richard Collins, CEO, F&F Clothing said, “SML has provided excellent account management, smooth processing of vendor orders, flexible production planning and above all a strong desire to work with F&F. We have efficiently worked together to reach the landmark of SML delivering 100 million RFID labels, and we look forward to continuing this journey with SML as we expand our RFID solution.” (GK)

 

Fibre2Fashion News Desk – India

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