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Fashion brand franchisor Nakheel ties up with Oracle
Jan '08
NRF 97th ANNUAL CONVENTION & EXPO Nakheel Retailcorp, the Dubai-based franchisor of many world-leading brand names in fashion, sportswear, food and beverage including Go Sports, Joebloggs, IC Companys and Peak Performance, has selected Oracle Retail merchandising, planning and stores applications to enhance retail operations and performance.

The Oracle Retail applications will help Nakheel Retailcorp to identify optimal inventory levels and pricing at its stores across the region and provide a retail platform to support corporate expansion plans.

"Oracle Retail will provide Nakheel Retailcorp with the tools to allow its people to efficiently plan, execute and monitor retail operations," said Marvin Shaire, CEO of Nakheel Retailcorp.

"The system is expected to provide the right information at the right time, so stores can be stocked with the right merchandise mix and maintain inventory at optimum levels. Once peak stock levels are achieved, particularly with fast-moving items, we expect to see this reflected in a higher turnover.

In addition, we anticipate inventory costs will be reduced through timely identification of old or slow moving items, which can then be discounted to dispose of them quickly."

Nakheel Retailcorp was founded in 2004 with the objective to actively represent, promote and foster the development of retail brands in Dubai and throughout the Gulf region, and has an aggressive growth strategy to recruit additional brands.

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