Fashion brand franchisor Nakheel ties up with Oracle

16 Jan '08

3 min read

Nakheel Retailcorp wanted a best-of-breed retail solution to support these expansion plans and replace its legacy system, which lacked the scalability to drive these initiatives.

Oracle Retail's superior functionality, solid support and ease of integration with existing Oracle systems in Dubai World, Nakheel Retailcorp's parent company, all helped identify Oracle Retail as the best set of solutions.

Nakheel Retailcorp chose a vanilla implementation for its first phase of the project and is developing a standard set of best practices around its operations and processes in order to avoid potential upgrade issues and drive a rapid return on investment.

Phase one of the project incorporates Oracle Retail Merchandising Operations Management, Merchandise Planning and
In-Store Operations solutions and is expected to complete by mid 2008.

The implementation of phases two and three incorporating additional merchandising, planning and warehouse management solutions is anticipated to complete by the end of 2008.

"As the Middle East market becomes more competitive, we are delighted to be supporting Nakheel Retailcorp as it establishes itself as a key retail player," explained Patrick Bohannon, Vice President for EMEA, Oracle Retail.

"The Oracle Retail platform provides management with valuable real-time data and analytics into the complete retail process aimed at increasing inventory turnover and profitability."

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