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Store-level RFID demonstrations by Avery at NRF Expo
Jan '08
Retailers and brand owners seeking proven technology for item-level and customer-facing RFID applications, as well as security, brand identification and label printing, viewed and operated a host of advanced solutions at Avery Dennison Retail Information Services Booth 435, NRF 97th Annual Convention & Expo, January 13 – 16, 2008, Jacob K. Javits Convention Center, NYC.

New--The Avery Dennison Demo Pod:
Taking center stage at Avery Dennison's booth this year was the organization's new Demo Pod, a kiosk-like structure with shelving and hanging racks that simulated a retail store's floor environment and back room.

The simulated environment demonstrates how an RFID infrastructure, consisting of RFID networking hardware, shelves equipped with RFID antennas, a handheld reader, and RFID management software can continually monitor RFID-tagged garments and footwear within a retail environment.

The demonstration module, which employs hardware and software from VUE Technology, is designed to showcase some of item-level RFID's most powerful capabilities. The item level RFID infrastructure reads the “store's” item-level inventory to capture product counts and locations in real time. When the counts and locations are compared to a plan-o-gram, replenishment processes are dramatically improved and on-floor availability maximized.

“One of the key elements that justifies item-level RFID is its ability to ensure that the right product will be available in the right location when customers come to buy,” reports Avery Dennison RIS' Mark Thomas, RFID marketing manager, Americas. “The combination of RFID item level tags, along with VUE Technology hardware and software, provides for sales uplift and streamlining of the replenishment process.”

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