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New Balance achieves early success with item-level RFID
Jan '08
Vue Technology, the leading provider of item-level RFID solutions, announced that New Balance, the global athletic company, has successfully implemented an item-level RFID solution to track footwear from the distribution center to the corporate factory store.

Using Vue Technology's TrueVUE Platform combined with tags from Avery Dennison Retail Information Services, and handheld and fixed RFID readers and antennas from Motorola's Enterprise Mobility business, New Balance has achieved its goal of the implementation -- greater inventory visibility and improved accuracy at the item level.

“Our goal was to gain improved visibility into item-level inventory levels at every step along the supply chain – from the distribution center to the store backroom and all the way to the retail shelf,” said Jim Tompkins, president and COO of New Balance.

“The solution deployed by Vue Technology, Motorola and Avery Dennison has helped us to achieve greater than 99.5 percent item-level accuracy. As we continue forward into the next phases, we expect this visibility to enable reductions in receiving and replenishment labor costs, reductions in inventory levels and reduced stockroom retrievals.”

Beyond yielding direct benefits, New Balance expects its experience and success will offer valuable insights to share with its retail partners. “We have consistently seen our customers experience dramatic results using item-level RFID,” said Robert Locke, CEO of Vue Technology.

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