Interviews
New sensormatic iREAD platform from ADT
28 Jan '08
3 min read
ADT and its industry-leading Sensormatic brand of electronic article surveillance (EAS) anti-theft systems have a long history of large-scale, item-level tagging for inventory security. Karstadt Warenhaus GmbH, one of Germany's leading retailers and a user of Sensormatic EAS to secure its merchandise and reduce losses, has now deployed the iREAD platform as part of a major apparel implementation at one of its flagship stores.
Rainer Jilke, Karstadt's RFID Manager, said: “By incorporating the Sensormatic iREAD platform, Karstadt can make substantial cost savings on item-level RFID deployment. In turn, those cost savings will help us realize a faster return on investment from better inventory and price management, an improved supply chain process and a reduction in shrinkage. In addition, the item-level visibility we gain will help us increase on-shelf availability, customer satisfaction and sales.”
“Retailers will appreciate that we're not introducing a new protocol but using the EPCglobal Gen 2 industry standard in a new way,” says John Smith, Vice President of Retail Sales for ADT Europe, Middle East and Africa.
“Put simply, we have created a unique application based on the existing standard to reduce the complexity and cost associated with item-level RFID implementations. It bridges our pioneering EAS and RFID expertise, offering major improvements in retail store operations and ultimately an enhanced customer experience. We anticipate that the Sensormatic iREAD platform will result in a significant increase in RFID uptake in the retail sector.”
ADT's total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems.
Rainer Jilke, Karstadt's RFID Manager, said: “By incorporating the Sensormatic iREAD platform, Karstadt can make substantial cost savings on item-level RFID deployment. In turn, those cost savings will help us realize a faster return on investment from better inventory and price management, an improved supply chain process and a reduction in shrinkage. In addition, the item-level visibility we gain will help us increase on-shelf availability, customer satisfaction and sales.”
“Retailers will appreciate that we're not introducing a new protocol but using the EPCglobal Gen 2 industry standard in a new way,” says John Smith, Vice President of Retail Sales for ADT Europe, Middle East and Africa.
“Put simply, we have created a unique application based on the existing standard to reduce the complexity and cost associated with item-level RFID implementations. It bridges our pioneering EAS and RFID expertise, offering major improvements in retail store operations and ultimately an enhanced customer experience. We anticipate that the Sensormatic iREAD platform will result in a significant increase in RFID uptake in the retail sector.”
ADT's total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems.
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