Interviews
iStorez for consumers to shop across stores & brands
30 Jan '08
3 min read
iStorez is very different from a shopping comparison or a social shopping site. First, consumers can browse the latest trends in fashion and technology as they view various storefronts. It is like walking down a 'virtual Fifth Avenue.' Second, when a consumer searches for an item, the best matching storefronts are presented in order of relevance. It is as though a custom mall has been created 'on demand' based on the consumer's interest.
This works very well for 'soft good' items such as apparel, jewelry, gifts, furniture, etc., where a consumer has to see what's there before they can decide what to buy. Third, consumers can discover special sales, discounts and limited items that would otherwise be buried deep in their Inboxes, and that is only if they have previously subscribed to that particular newsletter.
Consumers can also create a shopper profile to personalize their iStorez shopping experience. They can share their shopper profile link with their social network so their friends can discover new stores and create their own profiles. iStorez extends the concept of a neighborhood mall to a social mall that friends share and shop.
A New Merchandising Channel for Retailers: iStorez delivers high impact, visual and actionable storefronts to consumers when they are ready to shop. These storefronts create online branding and merchandising from a retailer's existing marketing programs. There is absolutely no additional effort on the retailer's part to utilize the iStorez channel.
Retailers find shopping newsletters that promote new items, seasonal shopping themes and special sales are very effective in drawing visitors to their website. However, they work only for existing customers and only when they happen to come across the newsletter.
The iStorez channel unleashes these shopping newsletters and extends the merchandising and branding reach of retailers across a broader audience. Simply put, iStorez combines the branding of display advertising, the traffic of search marketing and the conversion of e-mail marketing into a new marketing channel.
This works very well for 'soft good' items such as apparel, jewelry, gifts, furniture, etc., where a consumer has to see what's there before they can decide what to buy. Third, consumers can discover special sales, discounts and limited items that would otherwise be buried deep in their Inboxes, and that is only if they have previously subscribed to that particular newsletter.
Consumers can also create a shopper profile to personalize their iStorez shopping experience. They can share their shopper profile link with their social network so their friends can discover new stores and create their own profiles. iStorez extends the concept of a neighborhood mall to a social mall that friends share and shop.
A New Merchandising Channel for Retailers: iStorez delivers high impact, visual and actionable storefronts to consumers when they are ready to shop. These storefronts create online branding and merchandising from a retailer's existing marketing programs. There is absolutely no additional effort on the retailer's part to utilize the iStorez channel.
Retailers find shopping newsletters that promote new items, seasonal shopping themes and special sales are very effective in drawing visitors to their website. However, they work only for existing customers and only when they happen to come across the newsletter.
The iStorez channel unleashes these shopping newsletters and extends the merchandising and branding reach of retailers across a broader audience. Simply put, iStorez combines the branding of display advertising, the traffic of search marketing and the conversion of e-mail marketing into a new marketing channel.
Kriyari Inc
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