Home / Knowledge / News / Information Technology / Luxury jewellery retailer to shine with ATG Commerce
Luxury jewellery retailer to shine with ATG Commerce
05
Feb '08
ATG (Art Technology Group Inc), whose e-commerce suite powers more top online sellers than any other, announced that Bulgari has selected ATG as its e-commerce provider in order to launch a stylish, well-designed Web store with sophisticated functionality which mirrors the luxury retailer's brand values.

Bulgari's US online store is now live; it offers users the chance to learn more about the retailer's products, browse, and purchase a range of items, from jewels to watches and accessories.

ATG was chosen above IBM and SAP due to its impressive technology credentials and because its solution offers sophisticated, packaged functionality with minimal extra build.

The highly scalable ATG Commerce software will help Bulgari to personalize the entire online buying experience, making it easy for customers to not only find, compare and purchase desired products, but also register for gifts and pre-order products, helping the luxury retailer to offer exclusive deals to special customers and encourage loyalty.

ATG Merchandising will also help the retailer make automated and dynamic recommendations to customers, based on both their behaviour and the historical purchase affinities of other people in a customer's market segment. The ATG platform will provide sophisticated search, advanced personalization and enhanced merchandising functionalities, ensuring Bulgari can maximize the benefits of the web channel.

Bulgari wanted to develop a Web store that would match its brand in class and style, while also offering customers the best possible functionality when searching and purchasing. The retailer fosters close relationships with buyers and it felt that ATG offered the best solution for personalization and tailoring its online presence to each customer's needs.

Cliff Conneighton, senior vice president of marketing, ATG said, “Quality and excellence are the cornerstones of Bulgari's philosophy. The ATG solution both reflects those values and allows the retailer to achieve excellence in customer satisfaction and ensure an unrivalled shopping experience online. We are delighted to be working with such a global player in the luxury market.”

Art Technology Group Inc


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search