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Luxury jewellery retailer to shine with ATG Commerce
Feb '08
ATG (Art Technology Group Inc), whose e-commerce suite powers more top online sellers than any other, announced that Bulgari has selected ATG as its e-commerce provider in order to launch a stylish, well-designed Web store with sophisticated functionality which mirrors the luxury retailer's brand values.

Bulgari's US online store is now live; it offers users the chance to learn more about the retailer's products, browse, and purchase a range of items, from jewels to watches and accessories.

ATG was chosen above IBM and SAP due to its impressive technology credentials and because its solution offers sophisticated, packaged functionality with minimal extra build.

The highly scalable ATG Commerce software will help Bulgari to personalize the entire online buying experience, making it easy for customers to not only find, compare and purchase desired products, but also register for gifts and pre-order products, helping the luxury retailer to offer exclusive deals to special customers and encourage loyalty.

ATG Merchandising will also help the retailer make automated and dynamic recommendations to customers, based on both their behaviour and the historical purchase affinities of other people in a customer's market segment. The ATG platform will provide sophisticated search, advanced personalization and enhanced merchandising functionalities, ensuring Bulgari can maximize the benefits of the web channel.

Bulgari wanted to develop a Web store that would match its brand in class and style, while also offering customers the best possible functionality when searching and purchasing. The retailer fosters close relationships with buyers and it felt that ATG offered the best solution for personalization and tailoring its online presence to each customer's needs.

Cliff Conneighton, senior vice president of marketing, ATG said, “Quality and excellence are the cornerstones of Bulgari's philosophy. The ATG solution both reflects those values and allows the retailer to achieve excellence in customer satisfaction and ensure an unrivalled shopping experience online. We are delighted to be working with such a global player in the luxury market.”

Art Technology Group Inc

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