Interviews
MarketMaestro Software for e-marketers
06 Feb '08
3 min read
"Our work with MarketMaestro has given us new insight into how we communicate with site visitors," said Bobby Frank, CEO of CampusTech.com, a provider of discounted software and products for students and the academic market. "Behavioral analytics helps us increase conversions by providing the information we need to fine-tune our Web site and our online marketing programs."
MarketMaestro is based on information from 30 years of research in behavioral psychology and the study of face-to-face sales and marketing interactions. The software automatically and transparently analyzes search terms and phrases, click patterns and online behavior, and uses a neural net to determine consumers' psychological Portraits. The model measures behavior across hundreds of different attributes and provides expert systems and recommendations on both Web site tuning and outbound marketing programs.
“With MarketMaestro, we get back to the fundamentals of human communication in the selling process. For the first time, e-commerce marketers can effectively determine the optimum way to interact with Web site visitors,” said Mark Nagaitis, CEO of 7 Billion People. “MarketMaestro slices through the information overload e-marketers currently face and provides them with immediately actionable and effective data.”
According to Gartner Inc., “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site's results.” (Gartner, Inc., “Integrating the Online User Experience Management Environment” by Bill Glassman, March 2007.)
7 Billion People provides software for e-retailers so they can more effectively personalize individuals' online shopping experiences to increase customer loyalty and closure rates.
MarketMaestro is based on information from 30 years of research in behavioral psychology and the study of face-to-face sales and marketing interactions. The software automatically and transparently analyzes search terms and phrases, click patterns and online behavior, and uses a neural net to determine consumers' psychological Portraits. The model measures behavior across hundreds of different attributes and provides expert systems and recommendations on both Web site tuning and outbound marketing programs.
“With MarketMaestro, we get back to the fundamentals of human communication in the selling process. For the first time, e-commerce marketers can effectively determine the optimum way to interact with Web site visitors,” said Mark Nagaitis, CEO of 7 Billion People. “MarketMaestro slices through the information overload e-marketers currently face and provides them with immediately actionable and effective data.”
According to Gartner Inc., “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site's results.” (Gartner, Inc., “Integrating the Online User Experience Management Environment” by Bill Glassman, March 2007.)
7 Billion People provides software for e-retailers so they can more effectively personalize individuals' online shopping experiences to increase customer loyalty and closure rates.
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