eVision selects BroadSign's software solution

07 Feb '08

3 min read

BroadSign International Inc, a leading worldwide provider of hosted software for operating digital signage networks announced that BroadSign's Software as a Service (SaaS) solution BroadSign Suite will be deployed to run the eVision network of digital screens in all U.S. Virgin Megastores. eVision is a content creator and an operator of digital signage networks in hospitality, recreational, retail and medical environments.

Using BroadSign Suite will allow eVision to operate a network of 400 digital displays of different sizes in 10 Virgin Megastores across the U.S. Each location will have up to 40 screens geared to the affluent 18-44 year old demographic creating an 'experiential environment' by entertaining shoppers and informing them of the latest movies, music releases, games, books, electronics, apparel and fashion accessories on a playlist-style programming loop.

The displays will feature an 8-hour mix of high-definition content to be updated daily while allowing customer interaction via mobile phones and Internet.

"Our solution was designed to support complex programming and pinpoint targeting that can be done easily from one central location, so the BroadSign Suite's rich functionality will be put to good use here," said Rick Engels, president and CEO of BroadSign International Inc. "I'm also glad that eVision will be able to appreciate our latest enhanced campaign performance reporting system that further facilitates communication with advertisers."

eVision's roster of clients has included McDonald's, Macy's, Royal Caribbean Cruise Lines, Hard Rock Hotel, Hard Rock Cafes, H&M, Ralph Lauren/Polo, Levi Strauss, JC Penney and the U.S. Armed Forces, among many others.

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