Avery Dennison to display S/S Collection at Munich Fabric Start

08 Feb '08

3 min read

Items range from the functional to the fanciful and elegant and include several that embody eco-friendly themes. In what may be considered a heroic example of recycling, one eco-theme includes a hang tag produced from “elephant pooh paper.” The tags are printed and embossed, have a dull luster and are slightly rough to the touch – perhaps reflective of the epidermis of the animal in question!

The Collection also presents the new water-based Avery Dennison Halo-free Eco Transfer, which displays type in sizes less than five point fonts and exhibits no adhesive halo around images or type for a crisp and clean image.

A sustainability solution repurposes old sailcloth for use as handsome hang tags that call to mind the regenerative powers of the sea.

The Collection brings together a whole world of diverse and unique brand identification solutions to challenge traditional schools of thought and inspire creativity.

"The Collection offers many examples that demonstrate the results of our collective, renewed focus, beginning with an interesting use of eco-friendly and sustainable materials, to the re-awakening of interpretation and approach," says Gerard Spinella, Avery Dennison's creative director. “Everyone has the desire to begin again and our global Collection will inspire those who embrace the spirit of that renewal.”

Avery Dennison Corporation

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