ATG to re-launch Ashley Stewart & Marianne web stores

12 Feb '08

3 min read

ATG (Art Technology Group Inc) whose e-commerce suite powers more top online sellers than any other, announced that Urban Brands Inc has selected ATG Commerce as the e-commerce technology foundation for the re-launch of Web stores for both Ashley Stewart, the leading women's specialty retailer in Urban America, and Marianne, a leading women's specialty retailer targeting Latina women.

Expected to launch in spring 2008, the new AshleyStewart.com will boast a sleek site with expansive product inventories enhanced by the unique, personalized browsing and buying experience provided by ATG's software. The Marianne launch date is to be determined.

Re-platforming both sites with ATG Commerce will enable Urban Brands to significantly increase Web sales and advance the company's aggressive expansion goals by attracting new customers and creating brand enthusiasts through the use of personalized home pages, promotions and site search results which help shoppers find the latest fashion selections and suggested accessories quickly and easily each time they visit.

Currently, AshleyStewart.com showcases signature looks from the brand's catalog while highlighting the latest fashion trends for the plus-size fashion industry.

Likewise, MarianneStores.com presents snapshots of trendy sportswear, intimate apparel, hand bags and accessories that shoppers can find at the brand's brick-and-mortar locations in urban areas of Miami, Los Angeles, Texas, Puerto Rico and the U.S. Virgin Islands.

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