Home / Knowledge / News / Information Technology / ATG to re-launch Ashley Stewart & Marianne web stores
ATG to re-launch Ashley Stewart & Marianne web stores
12
Feb '08
ATG (Art Technology Group Inc) whose e-commerce suite powers more top online sellers than any other, announced that Urban Brands Inc has selected ATG Commerce as the e-commerce technology foundation for the re-launch of Web stores for both Ashley Stewart, the leading women's specialty retailer in Urban America, and Marianne, a leading women's specialty retailer targeting Latina women.

Expected to launch in spring 2008, the new AshleyStewart.com will boast a sleek site with expansive product inventories enhanced by the unique, personalized browsing and buying experience provided by ATG's software. The Marianne launch date is to be determined.

Re-platforming both sites with ATG Commerce will enable Urban Brands to significantly increase Web sales and advance the company's aggressive expansion goals by attracting new customers and creating brand enthusiasts through the use of personalized home pages, promotions and site search results which help shoppers find the latest fashion selections and suggested accessories quickly and easily each time they visit.

Currently, AshleyStewart.com showcases signature looks from the brand's catalog while highlighting the latest fashion trends for the plus-size fashion industry.

Likewise, MarianneStores.com presents snapshots of trendy sportswear, intimate apparel, hand bags and accessories that shoppers can find at the brand's brick-and-mortar locations in urban areas of Miami, Los Angeles, Texas, Puerto Rico and the U.S. Virgin Islands.

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search