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TradeStone telecasts interviews of retail industry experts
20
Feb '08
TradeStone Software, the retail industry's leading provider of private label and global sourcing solutions announced a new videocast series: TradeStone Telecasts. TradeStone Telecasts kicks off with a two-part feature that includes exclusive interviews with Fred Balboni, Retail Industry Leader, IBM Global Business Services and Teresa Nersesyan, Vice President, Global Logistics and Trade Compliance at Pacific Sunwear.

In part one of the series, IBM discusses the improved financial results they help retail CEOs achieve through private brand strategies that increase sales, build customer loyalty and boost margins. Part two focuses on private label management and features Pacific Sunwear discussing the approach they used to unify their private label and branded businesses for a significant return on investment.

TradeStone Telecast Part One - IBM Addresses How Retailers Can Add Profits with Private Brand Strategies: When retailers go to IBM for guidance on how to manage their private label and brand development in order to provide greater financial returns to their organizations, Fred Balboni is there with answers.

Watch Fred Balboni discuss the latest trends in retail, keys to success and increased margins, and new ways to manage the merchandising process to maximize seasonality with a continual flow of new goods into stores. Teresa Nersesyan will also discuss the benefits Pacific Sunwear has seen in implementing a private label and global sourcing software solution that provides a detailed view of their supply chain.


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