TradeStone Software, the retail industry's leading provider of private label and global sourcing solutions announced that SAS Retail Executive Lori Schafer has joined TradeStone's Board of Directors.
Schafer is currently the Executive Advisor to SAS Institute's Global Retail Practice and also serves on the board of directors of several retail and technology companies. Schafer will provide strategic guidance as TradeStone continues to expand its growing dominance in the global retail market.
Prior to her tenure at SAS, Schafer served as Chairman and CEO of Marketmax, a software company specializing in retail merchandising and revenue optimization solutions. During her tenure as CEO, she built the company into a recognized leader in merchandising analytics solutions, serving many of the industry's largest and most recognized retailers. Seven years later, Schafer orchestrated the successful strategic acquisition of Marketmax, to SAS in 2003.
Ms. Schafer has more than 20 years experience in consumer goods, retail and technology. Prior to her current position at SAS, Schafer served as the Vice President, Global Retail Practice and President, Marketmax, a Division of SAS. Schafer began her career at The Procter & Gamble Company and then spent time as a consultant to some of the nation's top retailers. She currently serves on the boards of A.C. Moore, eFashion Solutions, Trans World Entertainment Corporation and geoVue, Inc. where she is Chairman.