Home / Knowledge / News / Information Technology / Danskin selects Sitebrand's web personalization software
Danskin selects Sitebrand's web personalization software
Feb '08
Danskin, an innovate dancewear, active wear and comfort conscience clothing provider, uses Sitebrand's web personalization software to target visitors based on geo-location; realizes a 56 percent lift in conversions.

Sitebrand's Retail Marketing Suite is a tool for retailers to dynamically change the contents of a page in real time based on user attributes. These attributes include geo-targeting (as Danskin used), language, connection speed, and behaviors such as number of visits, depth of visit, time on site and more.

Using Sitebrand, Danskin created web campaigns to target four specific geo-locations; New York, California, Texas and Massachusetts. When a web visitor arrives at Danskin's site, Sitebrand's technology detects which state that persons is arriving from, and if it's one of the four, it triggers a custom message with a specific offer, embedded in the site, with the purpose of motivating those visitors to buy.

After being set up with the solution, Koster worked closely with Sitebrand through its Blueprint for Success program to understand the strategy and implementation behind the technology and also to leverage her marketing skills to get the most from personalization.

"This really isn't about technology," says Koster, "it's about being a much better marketer by taking control of the online experience."

In October, 2007, Forrester Research forecasted that Interactive Marketing spend will grow to $61 Billion by 2012. These projections cover acquisition methods, such as search, email, and online advertising. While these techniques draw visitors to a site, it doesn't guarantee conversion. Personalization's purpose is to bridge the gap from acquisition to conversion.

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search