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Leading jewelry chain selects Netezza EDW platform
04
Mar '08
Netezza Corporation, the global leader in data warehouse and analytic appliances, announced that Helzberg Diamonds has chosen the Netezza Performance Server (NPS) appliance for its enterprise data warehouse (EDW) platform.

Helzberg Diamonds operates more than 260 stores across the U.S., offering a wide selection of diamonds and precious gems in addition to watches for both men and women. The company has chosen Netezza for operational business intelligence (BI) applications, including real-time, point-of-sale reporting to aid in customer relationship management.

“We replaced our existing IBM infrastructure with Netezza due primarily to the significant performance gains demonstrated by the NPS system during an extensive evaluation period,” stated Greg Backhus, director of data warehousing and business intelligence at Helzberg Diamonds.

“Our incumbent data warehouse was struggling to process data in an acceptable timeframe, especially during our peak seasons. We look forward to leveraging the power of Netezza to optimize our operational BI and maximize customer satisfaction throughout Helzberg stores nationwide.”

“The ability to run real-time reports at the point-of-purchase is becoming increasingly critical to remain competitive in today's retail market,” added Andy Winans, vice president of retail and CPG at Netezza. “More and more leading retailers are launching enterprise data warehouses on Netezza for operational BI analytics that strengthen customer satisfaction and retention programs.”

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