Research and development for miCoach began over two years ago between the adidas Innovation Team and Samsung, with the objective of creating the most advanced and customizable training product in the marketplace.
With input from the Athletes' Performance Institute (API), an elite training and sport research centre based at Arizona State University, miCoach is like having your own personal coach with you on every run; a coach who knows exactly what you want to accomplish and exactly how to help you get there.
“To achieve any goal an athlete needs the best coaching and that's exactly what miCoach provides; a personal trainer to take him or her through their paces, to be with them every step of the way, guiding them to new fitness levels,” said José Mourinho, a winner of the UEFA Champions League and UEFA Cup with Porto along with two English Premier League titles with Chelsea.
The miCoach system contains five key components which combined provide personalised audible feedback; the miCoach Samsung phone, a heart rate monitor, a stride sensor chip to fit all adidas running footwear, compatible adidas apparel and the miCoach website to create tailored training programmes.
miCoach is available throughout Europe in adidas and Samsung stores as well as select retail partners starting in mid-March 2008.