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YumDrop uses PowerReviews to drive sales leads
21
Mar '08
PowerReviews the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, announced that YumDrop the leading lingerie and accessories retailer, has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.

"PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews, while also giving us critical data that we can use to evaluate product quality and make better buying decisions," said Bill Rowell, IT Director of YumDrop.

"The feature has caught on quickly and been very popular with our customers. On the business side, we can use the information from PowerReviews to communicate with manufacturers and evaluate the situation. It's a win-win for both the business and the consumer!”

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

“We were ecstatic when YumDrop chose us to provide relevant product reviews to their customers, some of the most passionate voices in the apparel industry,” said Jay Shaffer, VP of Sales and Marketing for PowerReviews.

“Our relevance-based review system is ideally suited for their highly personal and expressive line of lingerie products.”

PowerReviews

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